00:003 in 4 workers say AI reduced productivity and increased workloads according to a recent
00:05Upwork survey.
00:07But what the reporting on this is not sharing is why.
00:11You see, there are three things you need to know that are essential to boosting productivity
00:16using AI.
00:17And four strategies you must deploy to create a business without limits, without experiencing
00:24a decrease in productivity in the AI era.
00:28I made the prediction that AI would decrease productivity in my new book, The Wolf is at
00:32the Door.
00:33To get a free chapter that reveals game-changing AI strategies and bonus tools to supercharge
00:39your productivity, scan the QR code or click the link below.
00:43The fact is, we are fast entering an era where AI rookies are at risk of being replaced,
00:49where future makers are ready to rise.
00:52The difference between the two is understanding the dynamics of how AI is reshaping our work
00:57and the ability to foresee challenges that causes AI to stall productivity.
01:03The first reason AI reduces productivity is because it speeds up production time and the
01:08flow of information.
01:10Sounds great, but think about it.
01:12We've moved from waiting for a proposal a week or more to getting it in days, if not
01:17hours.
01:18Outreach emails that took hours to personalize and research can be done in seconds and fully
01:23automated.
01:24Overwhelming inboxes.
01:26Recent strategies that took days of research can be done in hours, if not fully automated
01:32and sent to your inbox by an AI agent daily.
01:36But the bottom line is, a human still needs to review and execute.
01:42We're starting to see the disconnects occurring that I predicted in my book.
01:45And that is, humans' cognitive ability to make decisions fast and review this tsunami
01:51of AI-generated content lags behind technology that doesn't need a day off.
01:59Workers are beginning to experience decision fatigue at an exponential rate due to this.
02:04We're experiencing cognitive overload.
02:07AI isn't the backlog.
02:09We are.
02:11The second reason AI reduces productivity is not using it to analyze and process this new
02:18influx of information, largely due to a lack of systems in place and a failure to understand
02:24AI fundamentals, such as establishing automated AI workflows and training models to reduce
02:31errors and review time.
02:33But listen closely, because here's something no one else is going to tell you.
02:37This is a double-edged sword.
02:39AI tools that summarize content often miss out on nuance.
02:45Your number one skill to stand out against a flood of AI-generated content are details
02:51that are inaccessible anywhere else, thereby increasing your potential to charge a premium
02:57and remain relevant.
02:59On one hand, we increase productivity with AI.
03:04On the other, we risk our competitive advantage.
03:08So how do you increase productivity using AI against the headwinds of these challenges?
03:14First, you nail the fundamentals.
03:17AI literacy is a must for ensuring you're using it to optimize every aspect of your
03:22workflow.
03:24One way you can test your AI skills is by taking the free AI quiz shared in the link
03:28below to help you identify what your knowledge gaps are and how to close them with a suite
03:34of free resources.
03:36The second is to treat AI like a team member.
03:40It's going to make mistakes, but if you're not training it effectively like I teach,
03:44it will waste your time and you will get frustrated.
03:48When you spend the time learning how to train it, just like you would an employee, you spend
03:53less time reviewing and making edits than if you took a haphazard approach, saving you
03:59both time and money.
04:01Third, you must identify the unintended consequences of being a user or having others using it
04:08to process your increased output, whether that be outreach emails, press releases, proposals
04:14and content.
04:16For example, the trend of using AI bots to fill out job applications has overwhelmed
04:20some companies.
04:22To combat this, AI is now reviewing the applications, or in one instance, a company shut down their
04:30online application process and went back to snail mail.
04:34To be successful and productive in business, you must possess the skill to get past the
04:40gatekeeper to get to the decision maker.
04:43The gatekeeper of today isn't a human anymore, it's fast becoming AI.
04:48If you're unaware of the unintended consequences, you'll become an AI rookie that risks being
04:54replaced.
04:55Fourth, it isn't just about learning how to use AI, it's also about your ability to manage
05:01your emotional state effectively as we undergo this change to ensure that you stay focused.
05:07I break this down in the free chapter that I'm giving you.
05:10You see, this influx of information triggers a state of hypervigilance by throwing us into
05:16a position of making high stakes decisions in rapid succession.
05:21Yet, we're not designed for this.
05:24Humans require time to incubate and formulate and consider all of the factors.
05:30AI, of course, can help you in the analysis of the decision making process, but your own
05:35intuition and experience still plays a key role as AI continues to hallucinate and combine
05:42fact with fiction.
05:45But the biggest impediment to using AI for superhuman productivity is people's inability
05:50to foresee these challenges and prepare for them head on, which is why we're seeing shocking
05:56survey results like this.
05:58We're now a year and a half intergenerative AI being widely available, and yet 99% of
06:04people still aren't prepared.
06:07Instead of elevating people to future makers, AI is turning people into rookies in a world
06:12that has changed, but they haven't.
06:15That's why there's three ways I can help you for free.
06:19The first, a free chapter from my book, The Wolf is at the Door, to understand these changes
06:24and why they're occurring.
06:26The second, through the free AI guides on marketing and prompt engineering.
06:31And the third, the free AI quiz to help you get a baseline of your AI literacy skills
06:37to help close the gap.
06:39Hit the link below to get started now, because change can be cruel if you don't keep up,
06:44and using AI does not guarantee you won't be replaced by it.
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