Bizarre new Korean reality show The Influencer lands on Netflix

Bizarre Korean reality show The Influencer lands on Netflix as 77 social media stars compete to become 'most popular'

A new Korean reality show sees the country's hottest social media stars competing for 300 million won (roughly £171,663) in a 'diabolical' programme that sees them create the perfect Instagram photo, host livestreams and dish out likes (and dislikes) to other contenders.

The Big Brother-esque format starts with 77 online creators - who wear digitised collars that show the number of followers they have - who must 'prove their influence' until there is a 'final survivor'.

The Influencer, which is now streaming on Netflix, has already sparked comparisons to dystopian fictional worlds, including Battle Royale and the Hunger Games online.

Participants range from seasoned Korean YouTubers like Risabae - who has a make-up channel with more than 2.26 million subscribers - to smaller creators on Shorts apps like TikTok, including Needmorecash, who has 487,500 followers on the platform.

Actor and singer Jang Keun-suk, 37 - who has been in showbiz since 1997 - also features, sparking comments from other influencers that it's 'unfair' to include a newbie online creator who's already famous for an established career.