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7 Editing mistakes that f*ck small YouTubers • 7 Editing Mistakes That F*ck Small Yo...
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00:00I was offered five grand for a video, but this is when I was like 19. I was like double it and I'll
00:04walk outside I'll give it to a homeless person and they're like no you won't that's like double it
00:08and I like pacing around my neighbor for three hours convincing this guy like on the phone just
00:12double the money I promise the video will go viral and I'll give it to homeless friends I was like
00:15ten thousand dollars just looks better in a title it'll get more views I promise your your app will
00:19do better a lot of times people oh boy it's like they think their videos are better than they are
00:26honestly and tell them jimmy tell them they do that and they have horrible friend groups because
00:31you really are like the type of youtubers you hang around it's getting people with the right
00:35youtuber friend group that aren't pussies and will actually tell them when their content's bad
00:39and like actually roast it and and help them get better in a nice positive way basically what I
00:44did was I've somehow found these other like four lunatics three of us were college dropouts one
00:48was a high school dropout and one I don't know he just like quit his job we were all super small
00:52youtubers and we basically talked every day for a thousand days in a row and did nothing but just
00:57like hyper study like what makes a good video what makes a good thumbnail what what's good
01:01pacing like how to go viral we would just get on skype every morning and like some days like I'd
01:06get on skype at 7 a.m and I'd be in the call until like 10 p.m and then I'd go to bed I'd wake up I'd
01:10do it again we'd do things like take a thousand thumbnails and see if like there's a correlation
01:14to the brightness of the thumbnail to how many views it got imagine a world where it's just you
01:18working solo and you work 12 hours a day every day for like a year and you're just grinding you
01:23make a mistake you learn from it you grind you make make you learn from it and you do that for
01:27like a year and imagine a different world where you have four friends who are also equally grinding
01:31in something similar friend number one makes a mistake on friday he teaches the other four
01:35people friend number two makes a mistake the next week teaches everyone and then like you're all
01:39learning from each other's mistakes you're all constantly studying 24 7 and downloading each
01:43other like after a year you're like two years ahead of the guy who's just solo do you frequently
01:49go that far out of your way to capture the thumb yeah I mean of course everyone should if people
01:54don't click they don't watch so you want to give them something to click something a lot of people
01:58forget is like unsuggested on phones thumbnails are really fucking small so like people are
02:03editing thumbnails full-blown on their computer and when you shrink it down you can't see we try
02:07to all around be above the rest anyone can click babe but do you actually like deliver on it we
02:13say we put a hundred million orbeez in the backyard we put a hundred million orbeez in the
02:16backyard your title and thumbnail set expectations like what you're saying is like i like bananas
02:21and what you need is bananas are the best goddamn food on the planet like that's the type of opinion
02:27you need like you need something like how to get a hundred million views on youtuber not even that
02:32that's not strong enough you need something that makes people go what the fuck what the
02:36fuck did he say in that video what the fuck i need to know at the very beginning of the video
02:40to minimize drop off you want to assure them that those expectations are being met if you're putting
02:45a million orbeez in a pool don't start the video with you shopping for you know your mom's birthday
02:50present at the beginning of the video just say this is 100 million orbeez we're gonna fill this
02:55pool and this entire backyard with them match the expectations and then you want to exceed them so
03:01you want to assure people that what they clicked on it's what they're getting and then blow their
03:05mind and be like what you're also getting even more anytime you say the word algorithm just
03:09replace it with audience the algorithm didn't like that video no the audience didn't like that
03:13video if i wasn't retaining a viewer just wouldn't make sense for you to promote it why would you
03:16promote a 10 minute video that people watch on average a minute and a half i mean every video
03:19even the stupid ones i learned something you know that's something i'd try to make a very big point
03:24of is like no matter how bad we mess up like we sometimes have videos that have horrible retention
03:28it's just like as long as you learn from it it's not the end of the world every youtuber says it's
03:32like no one will ever be able to replicate my style it's i gotta edit it but newsflash someone
03:37can it's actually not as difficult as you think it was good that i got a really strong foundation
03:41on how youtube works and how the style of videos i wanted and everything before i scaled up the
03:46team if that makes any sense i want to make sure that's clear because i've seen people try to build
03:49the team without foundation and knowing how to do well i know that if we film this video it will do
03:54well just because i've spent a decade of my life hyper obsessing over youtube and i have a good
03:59pulse on it but if you didn't have that then you want to know like you wouldn't be able to spend
04:02four million dollars on a squid game because you might lose two million bucks and then you can't
04:06pay your people but of course yeah if i didn't have these people i couldn't do half the stuff i
04:10do the last like eight or nine years like every dollar i've made i just spent it the next month
04:14on content and i just did that every single month and it just kept getting bigger and bigger and
04:19here we are since i was 13 there probably hasn't been a single hour that's gone by that i've been
04:23awake where i haven't thought about youtube like i'm just focused on making the best videos possible
04:28period i don't care about making money i don't care about time i don't care about anything i
04:31just want to make the best videos on the planet literally all the algorithm does is reflect what
04:35the people want to at and if you deny that you just make terrible videos that are trying to find
04:41a scapegoat we do our videos in other languages as well if you google it it's like only whatever
04:46less than 10 of the world speaks english so 90 of the world can't even enjoy your content and when
04:51i realized that i was like wait a minute 90 of the world can't even watch this stuff like we
04:56just started doing this like six months ago and it's crazy like how viral some of these videos
05:0051 million in spanish the guy who does my dubs is the same guy who dubbed spider-man we managed
05:06to convince him so a lot of those comments are like why does he sound like spider-man or is mr
05:10v spider-man to me what's important is click-through rate getting people click on your video and then
05:15average view duration average view percentage or just relative retention and you know having them
05:19watch it a lot of creators think click-through rate is just like the title and thumbnail and
05:24did they click it but a lot of it too is did they enjoy your last video because if someone watches
05:28a video of yours and they loved it you can bet the next time you recommended their chance of
05:33clicking is a lot higher you know sometimes we're filming for three or four days like 10 hours a day
05:37you know 30 40 hours of filming plus months of setup whereas most creators probably film for a
05:42couple hours and set up for a day outside of just filming i mean we brainstorm video ideas i mean
05:47relentlessly hours every day by always doing all those things it just distinctively sets it so far
05:52apart that it's basically in my head it's like why would you not watch it viewers aren't stupid
05:57they can tell when you you know half ass i don't know if i'm allowed to curse a video or if you like
06:03really put an effort and like if they can tell you're putting in a lot of effort they're going
06:06to be more likely to click on future videos and that type that snowballs and because once you
06:10build that trust they get to a point where it doesn't matter what you upload they just know
06:13it's high effort and they just know it's great and you're they're just conditioned just to watch
06:17because you have a good track record and so with filming it's just like trying to make sure we're
06:20doing everything we can and no matter how expensive it is no matter how much time it takes to make the
06:25best video possible a lot of people would if they gave away 100 grand they would make a huge
06:28deal about it but we're you know sometimes we're just like yeah here's 100 grand like thanks for
06:32watching bye doing it that way makes it more fun and just more interesting so i like to keep a
06:36little bit of it mysterious because i think that's what people enjoy a lot of people aren't willing
06:41to put in 10 hours days because they don't like what they're doing so it's finding what they enjoy
06:46because it is like a long grind like you're doing this for years not months so if you don't enjoy it
06:51then you're gonna burn out i just had the blessing of finding what i loved at a young age so like
06:55because to get to this level it takes you know a decade most people don't find what they love
07:00till they're young 20s so they'd be where i'm at in their 30s i just lucked out and found it when
07:04i was really young living your life chasing like a nicer nicer car and a bigger and bigger box to
07:08live in it's kind of like a dumb way to go about life i actually funny enough i lived in like a
07:13super below average home and i kind of learned why famous people don't live in uh below average
07:18homes because someone broke in stole everything i owned so i had to i had to get a little nicer
07:22house for security reasons but before i was robbed i mean like my place is like a little duplex 700 a
07:27month you get a roommate's 360 split people think just because you go for views means you can't have
07:31fun but you can pull views and you can have fun which is what we purposely try to do if you're
07:36not doing something that's just inherently fun to you you're just quit just give up like you gotta
07:41at least semi enjoy what you're doing or you're gonna quit long before it gets to the point where
07:45it brings that money or or whatever else could be driving you so find what you love and then i would
07:50just hyper obsess make sure no one doing what you're doing is doing it better make sure the
07:55videos are as good as possible you can be motivated by more than one thing i'm motivated because i want
07:59to support my mom and my family i'm motivated because i want to employ my friends and help
08:03them i'm motivated because i want to help other people i'm motivated because i want to be a
08:06youtuber i want to be i mean i feel like that's another misconception you can have lots of things
08:10that drive you absolutely yeah absolutely so i mean like there's just tons of stuff that drive me
08:15and everything drives me to wanting to be a youtuber so i'm kind of obsessed over it for the
08:19people that are willing to be coachable i i would say like just education like there is a lot of
08:24misinformation out there that like people like live and breathe by like the weirdest stuff i
08:28gotta upload at midnight on wednesdays or my videos don't do well it's like just dumb stuff
08:33like that that just they don't realize how badly they're like handicapping themselves some minor
08:37tips i could give is like somehow you could have a payoff at the end then more people are gonna
08:42watch the end just to see what happened whichever one of these 456 people survives the longest wins
08:48456 grand cut out all dull moments try not to over explain things but camera just sits on me
08:54and i'm just talking for 20 seconds it doesn't hold retention as well as you know maybe me talking
08:58and other footage popping up it's much easier to get 5 million views on one video than 50,000
09:04views on 100 videos takes way less effort to get 5 million views in one video back then which i
09:09think small youtubers should do is i would reply to every single comment and so i think a few people
09:13caught on that they would always i would always reply and so some people would just be like i
09:17wonder how long it'll take for him to reply so that was a lot of my comments when i was smaller
09:21but at least it kept him coming back in your analytics and most of you probably know this
09:24audience retention you can see where people click off just literally go through your last 50 videos
09:30write down where everyone clicked off and then just don't do those things again but wait a minute
09:34mr beast what if i don't know how to actually improve my average view duration how do i know
09:39where to start what if i'm just a noob well in order to better retain your viewers it's first
09:43helpful to have a really deep understanding of how they experience youtube to put yourself in
09:47their shoes and in this video i explain five simple steps that will help you do just that check it out