00:30If we talk about sweets in the monsoon season, then the most popular thing is Ghewar.
00:34Right now, I am at Prachin Chandi Chowk, where there is a very old shop.
00:38Let's ask the shop owner how much Ghewar is in demand in the monsoon season,
00:44how do people demand it, when does the demand increase, and how many varieties of Ghewar do you have?
00:49Sir, I would like to start with your name.
00:51My name is Gaurang Tiwari, and our shop has been here for many years, since 1986.
00:58It has been here since my grandfather and my father started it.
01:02If we talk about Ghewar, the demand for it starts from the first rain of the season.
01:11So, since the last 10-15 days, the demand for Ghewar has been increasing.
01:15And as the festival of Rakhi and Teej progresses, the demand for Ghewar will only increase.
01:21And this is the best time to have Ghewar with the monsoon season.
01:28Why is it so special that Ghewar is made only in the monsoon season?
01:32Are there any qualities that are maintained only in the monsoon season?
01:36Ma'am, as I told you, Ghewar is very popular with Teej.
01:48It's not just about the season.
01:53But it has become a combination of monsoon and Ghewar.
01:58It's not that you don't eat it all year round.
02:00Everyone eats it all year round.
02:02Ghewar is such a thing that if we develop it in different flavors,
02:06like chocolate or even blueberry,
02:12and keep it as a gifting option in small sizes all year round,
02:14then that also works.
02:17But this time, Ghewar is sold the most.
02:20For example, Gujiya is sold the most during Holi.
02:22Gujiya is made all year round.
02:24But Ghewar is sold the most during Holi.
02:28What are the types of Ghewar available in your shop?
02:34Ma'am, the main types of Ghewar that we have are
02:41Kesariya Ghewar, Malai Ghewar, and Babbar Ghewar.
02:48Babbar Ghewar is 5 kg, 6 kg, and 7 kg in size.
02:54Babbar Ghewar is also available for regular consumption.
02:57Babbar Ghewar is also available for regular consumption.
02:59For example, if someone wants to eat 100 grams of Babbar Ghewar,
03:01Babbar Ghewar is also available for 200 grams of Babbar Ghewar.
03:03Babbar Ghewar is also available for 200 grams of Babbar Ghewar.
03:05Babbar Ghewar is also available for 200 grams of Babbar Ghewar.
03:08Generally, Malai Ghewar, Kesariya Ghewar, and Plain Ghewar are sold the most.
03:18Evergreen Ghewar is the most popular.
03:20What is the price of Malai Ghewar?
03:22Ma'am, Malai Ghewar is sold for 800 rupees per kg.
03:24What is the price of Plain Ghewar?
03:27Malai Ghewar is also sold for 800 rupees per kg.
03:31What is the price of Malai Ghewar?
03:35Ma'am, as I told you, we can give 100 grams, 200 grams, or 250 grams of Malai Ghewar.
03:40As per your requirement.
03:42But if someone wants to gift it,
03:44they generally pack one, two, three, or four pieces in this box.
03:49Because it becomes a whole gift.
03:52It is not a broken piece.
03:53Anyone likes to give a whole piece.
03:55But for personal consumption, this is a big Ghewar.
03:57You can take 100 grams or 200 grams of this big Ghewar.
04:01Ghewar has another tradition.
04:03Ghewar is sent to daughters' homes.
04:08Do people buy more Ghewar to eat?
04:11Or do people still buy Ghewar to give to their in-laws?
04:15Ma'am, if you ask about the overall consumption pattern,
04:20personal consumption has a different pattern.
04:24It keeps going up and down.
04:26But the pattern of gifting is increasing.
04:29The pattern of gifting,
04:31everyone wants it.
04:32But packing is very important in that.
04:35Even to that option, I am saying that
04:39we have 10-12 types of ribbons.
04:42Because the customer wants better packing,
04:45more options.
04:46So, packing is very important.
04:48If you talk about gifting,
04:50it is a different category.
04:51In today's date, people are ready to give 5000 rupees per kg of sweets.
04:56But the sweet consumption is the same.
04:58The main thing is the packaging.
05:02How long does it last?
05:04You said it lasts till the monsoon.
05:06Can it last till September or August?
05:08No, it lasts.
05:09It lingers till mid-September.
05:11After that, Shraddh comes.
05:14After Shraddh and Navratri, the pattern starts changing.
05:16Then the sweet market starts.
05:18Till Diwali, all the sweets,
05:20like Laddu, Kaju, Garfi,
05:22Ghewar does not last that long.
05:24I would say it will last till mid-September.
05:27It will last till 10-15 days after monsoon.
