It's Going In The Cart: The Evil Seductress Known As "New And Improved".

Watch It's Going In The Cart: The Evil Seductress Known As "New And Improved". - Proving Ground on Dailymotion

Transcript

00:00It's going in the cart, the evil seductress known as New and Improved.

00:04My dad rarely did the official grocery shopping in our house.

00:08Mom was the one who kept track of our inventory,

00:10clipped the appropriate coupons, and ran the gauntlet every week.

00:14Dad had more of a visual, impulsive shopping style,

00:18one that could be heavily influenced by three words, New and Improved.

00:22If the package contained those three words anywhere, it was going in the cart.

00:27We didn't like Life Cereal? Too bad, it was New and Improved.

00:31There have always been professionals who get paid the big bucks to convince us

00:35little people we need to improve ourselves whenever possible.

00:39Why settle for hamburgers when ribeye steaks lived right next door?

00:43Why settle for the old and regular when a shiny new and improved version was on full display?

00:50These masters of manipulation certainly found their mark whenever Dad decided to go shopping.

00:56I have to be honest and admit that New and Improved works on me too.

01:01When I see the new packaging, I immediately become a food critic.

01:06What exactly did they do to improve version 2.0's newness?

01:10Were they holding back a little when they released the original?

01:14The fate of many potato chips and breakfast cereals hangs in the balance.