00:00So, get a load of this.
00:02Cheese wheels have their own taste in music, plus different music genres have various effects
00:07on cheese flavor.
00:09For example, hip-hop music gives cheese a funky twist, while cheese chilling with Mozart
00:14turns out milder.
00:16What?
00:17Cheesemaker Beat Wamfler and a team of researchers placed nine 22-pound wheels of cheese in individual
00:23wooden crates.
00:25Over the next six months, each cheese got a continuous 24-hour loop of a single song.
00:31It was done with the help of a mini-transducer beaming sound waves directly into the cheese
00:36wheels.
00:37Okay, who even thought of doing that in the first place?
00:41So the classical cheese enjoyed Mozart, and the rock cheese jammed to Led Zeppelin.
00:46The ambient cheese listened to Yellow, the hip-hop cheese grooved to A Tribe Called Quest,
00:53and the techno cheese raved to Vril's UV.
00:56There was even a control cheese wheel left in silence.
00:59On top of that, three more cheeses were exposed to simple high, medium, and low frequency
01:04tones.
01:05The researchers examined the cheese afterward and found that the musically exposed cheese
01:10had a milder flavor compared to the silent cheese.
01:14The hip-hop cheese, in particular, had a stronger aroma and flavor than the others.
01:19A panel of culinary experts blind-tasted the cheeses to ensure the results weren't just
01:24a matter of personal preference.
01:26Their findings matched those of the research group.
01:29To dig deeper into the science behind this, the cheese underwent a biomedical survey.
01:34In that way, researchers could see if there were actual structural differences among the
01:39cheeses.
01:40This has marketing potential as well.
01:42Imagine you're in a grocery store and pick your cheese based on its musical influence.
01:47So it's not surprising that people have already requested cheeses matured to the blues,
01:53Balkan music, or ACDC.
01:58If music can affect even a cheese wheel, what can it do to us?
02:02We feel it when we're lying under the stars or tapping our feet to the rhythm at a club.
02:06Yet we're probably not thinking about the science behind it or how it affects our brains.
02:12The intersection of music and neuroscience is a hot topic these days.
02:16It brings together neuroscientists and musicians.
02:20For example, neuroscientist Richard Davidson and jazz pianist Ben Sidren focused on the
02:26concept of time.
02:28Their research has shown that staying in the present can make us happier.
02:32Davidson mentioned an experiment involving people with meditation experience.
02:37Sounds can anchor our attention and keep us in the moment.
02:41Another experiment examined the phenomenon of musical chills or shivers.
02:46Some people get that delightful tingling sensation when they listen to a piece of
02:50moving music.
02:51Researchers found that dopamine is released in the brain during moments of intense emotional
02:56response to music.
02:58If music can trigger pleasure, it might have important implications for education, biology,
03:03and health.
03:04The Mozart Effect experiments in the 1990s explored the connection between music and
03:09IQ.
03:11Listening to Mozart temporarily enhances spatial-temporal reasoning.
03:15In other words, it improves the kind of thinking needed for strategic games like chess.
03:20This led to programs in public schools designed to enhance children's problem-solving abilities
03:25through music education.
03:28But some questions remain unanswered.
03:31Why does one person get chills from a musical piece while somebody else doesn't?
03:36Musical preferences seem to develop before birth and are influenced by our memories,
03:41education, and culture.
03:43The life story of a composer can also affect our musical taste.
03:47Knowing the background of a piece of music can infuse it with a sense of wonder or historical
03:52significance.
03:53And then there's the intriguing question of whether music is a universal language.
03:59Leonard Bernstein's lectures in the 1970s explored the idea of a universal musical syntax
04:05– sounds and sequences that convey the same meaning across cultures.
04:10This concept is supported by the idea that certain kinds of music have a universal appeal
04:15and impact.
04:17Lullabies are common worldwide and can influence heart rate and respiration in neonatal intensive
04:23care units.
04:24In modern music therapy, sound vibrations are used as a rehabilitative tool.
04:31Another study says that listening to sad or happy music influences our mood and changes
04:36what we notice in our surroundings.
04:39For example, people exposed to happy music tend to identify more happy faces.
04:44Yet the impact of music on mood and perception varies from person to person.
04:49While some individuals may feel worse after listening to sad songs, others may experience
04:54emotional relief.
04:56Beyond mood and emotions, music can influence everyday tasks.
05:01For this, you need to engage with music.
05:03Dancing or attending music events can enhance happiness and overall well-being.
05:09The tempo of the music can also affect our productivity during tasks.
05:13You might've noticed how faster-paced music energizes us during repetitive or monotonous
05:19activities.
05:21How about animals?
05:22Well, in an amusing 2015 study, researchers found that cats have their own musical preferences.
05:30While they might give human music a cold shoulder, they're responsive to melodies tailored exclusively
05:35for their little furry ears.
05:38The study's lead author explained that they weren't trying to mimic cat sounds.
05:42They aimed to create music with the right pitch and tempo to charm them.
05:47They played two specially composed cat songs.
05:50In return, they received heartwarming reactions.
05:53Those included purring, strolling toward the speaker, and even a bit of affectionate rubbing.
05:59Now we're shifting our attention from felines to parrots.
06:03No, not Jimmy Buffet's parrot heads, but the real birds.
06:07A 2009 Harvard study suggested a link between vocal mimicry and musical timing in animals.
06:14In simpler terms, if an animal can imitate sound using its voice, it's got rhythm in
06:19its bones.
06:21The researchers even used YouTube, turning the platform into their experimental dance
06:26floor.
06:27They slowed down videos of animals grooving to the beat.
06:30The outcome?
06:3114 parrot species were all capable of mimicking sounds.
06:35So who knew posting videos of your pet parrot jamming to Daft Punk could be more than just
06:41cute entertainment?
06:43Alright, it's time to mooove on to cows.
06:48Just like us, they have their preferred genre of music when they want to relax.
06:53In a 2001 study, a group of cows was treated to tunes with varying tempos.
06:59Slow melodies like R.E.M.'s Everybody Hurts and Beethoven's Pastoral Symphony competed
07:05with faster beats, including Jamiroquai's Space Cowboy and The Wonderstuff's Size of
07:10a Cow.
07:11How apropos!
07:12The cows went for the slower, soothing tunes.
07:16After 12 hours of listening to them, there was a 3% boost in milk production.
07:22When you introduce a crocodile to classical music, it's pretty similar to what happens
07:26in the brains of birds and mammals when they get exposed to complex stimuli.
07:32Crocodiles are incredibly ancient creatures.
07:34They are a bridge between dinosaurs and today's birds.
07:38Understanding how their nervous systems react gives us hints about how this system has been
07:42evolving over time.
07:44You might've heard that music affects plant growth too.
07:47Do you think it's a myth?
07:49The truth is still a matter of debate.
07:51This concept that music can influence plant growth gained popularity with the publication
07:56of The Secret Life of Plants in 1973.
08:01This book discusses plants and humans' physical, emotional, and spiritual relationships.
08:06It included scientific studies that implied the positive effects of music on plant growth.
08:13One of the earliest studies was conducted in 1962.
08:17Balsam plants were exposed to classical music and had a 20% increase in their growth rate
08:24compared to a control group.
08:26There was a similar study where crops exposed to raga music yielded 25% to 60% more than
08:32the national average.
08:34Researchers experimented with various instruments.
08:37It turned out that the violin was the most effective.
08:40Engineer Eugene Canby also conducted experiments.
08:44He exposed wheat fields to Bach's Violin Sonata.
08:47Boom!
08:4866% increase in yield!
08:51Researcher Dorothea Rotella conducted experiments with different types of music, including classical,
08:57jazz, and rock.
08:58Plants exposed to soothing music grew in the direction of the speakers, while those exposed
09:03to discordant rock music grew away from the speakers.
09:07The underlying theory is that plants exhibit an empathetic response to the music they hear.
09:13They are potentially stimulated by the vibration of sound waves, which affects stuff like the
09:18music of nutrients and organelles in plant fluids.
09:22Of course, not everyone is convinced.
09:25Some skeptics argue that more research is needed, with stricter controls over growing
09:29conditions like light, soil, and water, before we can definitely link music to plant growth.
09:36Or maybe they're just singing the blues.
09:38That's it for today!
09:43So hey, if you pacified your curiosity, then give the video a like and share it with your
09:47friends.
09:48Or if you want more, just click on these videos and stay on the Bright Side!
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