00:00Humor can help if it's amusing to read and that doesn't undermine the quality of the
00:21argument.
00:22That really, really improves it.
00:24Originality, of course.
00:26If you surprise the marker, and not in a bad way, that again will get you there because
00:33it's pretty boring to read the same stuff over and over.
00:36Use originality.
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