00:00This shoe is made with invented textiles.
00:02Designed by the French startup ETHERM,
00:04this invention aims to change one of the most polluting industries in the world, fashion.
00:07Each year, according to the ADEME, 12% of the world's textile production becomes sleeping stock.
00:11To change that, ETHERM recovers its stocks in the form of roll-downs and finished products
00:15to make up the entire outer part of their shoes.
00:17Thanks to this new innovative method, the startup creates durable shoes
00:20with a minimal carbon footprint, avoiding polluting states such as tanning and the creation of new materials.
00:25Their first model, Memento, is made in Portugal from revalued textiles
00:29and eco-responsible materials.
00:30With their manufacturing process, ETHERM estimates to save between 5,000 and 6,000 liters of water
00:35for each pair of shoes produced.
00:36Their shoes include 40% recycled rubber-based soles,
00:40entirely bio-cotton laces and European sleeping textiles.
00:43For two years, they have been working to revolutionize the textile industry
00:45with a shoe that has the lowest ecological impact possible.
00:48If you want to participate in a sustainable change in the fashion industry,
00:51ETHERM is currently organizing a pre-order campaign that will end on July 26.
00:55You can support them right now.
00:56You will find the link in the description and in the story.
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