00:00Do you want your emails to get opened every single time?
00:03In this video, I will show you how you can transform your dull, overlooked emails into
00:08attention-grabbing headlines, so that your emails are never left unread.
00:12As a bonus, at the end, I will also show you how you can write email subject lines automatically
00:17with the help of AI.
00:18So let's get started.
00:22The first thing you need to do is send useful emails that people want to open.
00:26Assume something valuable in the email so that the person will want to open your email
00:30next time.
00:31Avoid just asking for something in the email at the beginning itself.
00:34From name is the most important.
00:37If you convey that you're a person from whom they can get value, then the people can't
00:41help but open your emails next time.
00:44But if your first email to someone is about asking for something, then there's a chance
00:49that they might not open the next email you send.
00:52So always make sure your email is about the other person and how you can help them.
00:57Next, let's come to the subject line.
00:59You need to make your subject lines look attractive.
01:02Because let's face it, in an inbox full of emails, if you don't stand out, you're gonna
01:06get ignored.
01:07So to make your subject lines attractive, you can follow these three principles.
01:12The first principle is to keep it short and sweet.
01:15Try to convey a key message in just four to six words.
01:18That's enough, because less is more.
01:21The second principle is to use numbers.
01:24Numbers can grab attention and create curiosity.
01:27So try to incorporate numbers in the subject lines wherever needed.
01:30Principle three, use emojis if needed.
01:33Emojis can convey the tone and emotion of your email, even in short subject lines.
01:37So don't hesitate to use relevant emojis to enhance your subject line and make it visually
01:41appealing.
01:42Using these principles, you can make your subject lines look more attractive and stand
01:46out from the crowd.
01:47All right, now we know what an attractive subject line looks like.
01:50But what type of content will make your audience open your emails?
01:54Well, here are some subject types that you can follow.
01:57Type one, personalization.
01:59Use your recipient's name in the subject line.
02:01Imagine opening an email that says, John, exclusive offer inside, or Sarah, a special
02:07gift just for you.
02:08Instantly, it feels like the email is just for you, right?
02:11This will attract the viewer.
02:12Type two, urgency.
02:13Create a sense of urgency by using words like limited time offer, expire soon, or last chance.
02:20These are like magnets for your emails that can make a massive impact.
02:23Type three, curiosity.
02:26Make your viewers curious about the subject lines, like what's inside will amaze you.
02:30This will make your readers want to know what's inside the email.
02:33Type four, social proof.
02:35Show off your social proof.
02:36Let your recipients know that others are already interested in what you're offering.
02:40Use numbers like, join 10,000 plus happy customers today, or testimonials like, top 25% of marketers
02:46swear by this.
02:48This makes your email irresistible.
02:50Type five, be benefit-oriented.
02:52Highlight the benefits of opening your email.
02:55Exclusive discounts, new product announcements, or useful content.
02:58Let your recipients know what's in it for them.
03:01Type six, question.
03:03Ask a question that piques your recipient's curiosity.
03:06Have you ever found the perfect gift, or what's the plan for the weekend?
03:10They can't help but click to find out what.
03:12Type seven, invitation.
03:15Last but not least, use invitations.
03:17Invite your recipients to something valuable or interesting.
03:20You're invited, join us for an event, or join our VIP circle today.
03:25These are like golden tickets to your email content.
03:27So there you have it guys, you've got the seven types of subject lines to choose from.
03:31Pick the one that fits your message best and get creative.
03:34Now if you're wondering how to actually come up with these subject lines, there's a tool
03:38which can automatically come up with the best subject lines.
03:41Here's the tool.
03:42Let's search for email subject lines.
03:46So here, all you need to do is enter what your email is about, then choose the type
03:51of subject line you want.
03:53So just select one.
03:56Now if you already have your email content, you can paste it here and click create content.
04:02And there you go.
04:03We've got our subject lines here.
04:05You can pick the subject line which you think is the most attractive or suitable for your
04:09email.
04:10If you want to test these subject lines before you use them, you can use an online tool called
04:14OmniSend.
04:16So just copy the one you like, then click the link below this video, paste it here,
04:23and click test now.
04:25The tool will give you a score.
04:27If it is above 70, it means your subject line has a good chance of being clicked on.
04:32You can select the subject line that works best with you for your email you're writing
04:36and not worry much about the score generated here.
04:38Now if you scroll down, here you can see the character count.
04:40Using these results, you can decide which subject line works the best for you.
04:44And there you have it.
04:45A simple and quick way to craft amazing subject lines.
04:48So that's it guys.
04:49I hope you found this video helpful.
04:50If you did, don't forget to hit that like button, share and subscribe.
04:54I'll catch you in the next video.
04:55Until then, take care, bye bye.
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