00:00Three, two, one.
00:07The PAMA Fest is an annual event
00:11organized by PAMA since 2017.
00:16This year, eight PAMA Fest locations
00:20have been planned and implemented
00:24in Perak, Sarawak, Negeri Sembilan,
00:28Selangor, Pahang, Kelantan, Kuala Lumpur, and Sabah
00:35with a sales target of 7.85 million ringgit
00:42involving 755 entrepreneurs
00:46and a total of 500,000 visitors
00:51for 2024.
00:53Overall, since 2017
01:00PAMA Fest has attracted
01:042.2 million visitors
01:07with a sales target of 24.2 million
01:12which benefits 2,180 entrepreneurs.
01:18In 2023 alone
01:21PAMA Fest has attracted 283,000 visitors
01:29involving 532 entrepreneurs
01:33with a sales target of 4.2 million ringgit.
01:38I have set a target for PAMA Fest in Selangor
01:43to achieve a sales target of 750,000 ringgit
01:48and a total of 50,000 visitors
01:52will be able to benefit 200 entrepreneurs.
01:57I have spoken several times
02:00and sometimes travel abroad with me
02:04to explore new markets
02:08especially in countries such as
02:12Russia, the CIS countries,
02:15Iran, and including Afghanistan
02:19where Malaysian goods are still lacking
02:24especially the processed goods.
02:33Therefore, the role of PAMA must be expanded
02:37to become an agent
02:39to introduce Malaysian goods
02:44to other countries.
02:47Because when we travel to other countries
02:50such as Europe or the CIS countries
02:53most of the food items
02:57are from Vietnam and Thailand.
03:01We are lagging behind
03:03in introducing Malaysian food items.
03:10Today, I have heard the speech
03:14from the chairperson of PAMA and myself
03:17about the PAMA Fest program
03:20which has been held for the fourth time
03:26throughout the country
03:29and will continue to other places
03:31so that our farmers and entrepreneurs
03:38can sell their goods directly.
03:42It is also important to introduce
03:45what PAMA can do
03:48to encourage our farmers
03:51to market their goods
03:54in the country and internationally.
03:58This is what we are trying to do
04:01with this new program.
04:03It has been held for a long time
04:05and we are just doing our job
04:08to improve and improve
04:11what needs to be improved
04:14by PAMA for the benefit of the people
04:18especially small and medium-sized entrepreneurs.
04:23Is there anything else?
04:26In your speech, you mentioned
04:28about the promotion of Malaysian food
04:31internationally.
04:33Yes, PAMA is there.
04:37For example, in the U.S.
04:39they have representatives
04:42to market their goods in the U.S.
04:45especially food items
04:49made in Mada, Kada and other places.
04:53We also have agents there
04:55to market their goods in Pasar Raya.
04:58In Rome, our Ministry of Agriculture
05:02has a representative.
05:04PAMA will play a role
05:06to use our officials in Rome
05:09to promote Malaysian food.
05:12In Dubai, we have an official there
05:16who is our representative
05:18so that PAMA can work with them
05:21to promote Malaysian food.
05:24How do you promote it?
05:25How do you do it?
05:27When there is an exhibition,
05:30we participate in it
05:32or we go to the park.
05:34There are also
05:37agricultural buildings
05:39that are big in Iran.
05:42In Tehran, our director goes there
05:44and inspects it.
05:46We can also display our goods there
05:49during the festival.
05:51You said earlier that
05:52Malaysia can expand its market in CIS.
05:56CIS.
05:58CIS is the country of Kazakhstan, Tajikistan, Kyrgyzstan, Tantan.
06:02Among the food items that can be exported there?
06:04I'm sure our food items there
06:07like coffee.
06:09Malaysian coffee is quite famous
06:11in other countries.
06:13Because Malaysia
06:15I don't know.
06:17I've been to many places in the world.
06:19There are many types of coffee in Malaysia.
06:22Tungka Ali coffee,
06:24Pak Awang coffee, etc.
06:26There is also coffee that can be bought in international markets.
06:30That's what we need to do.
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