00:00The integration between traditional and digital methods occurs thanks to three areas of intervention.
00:10The first is to include, in addition to the audience, also the customers of our customers.
00:17And this has been possible thanks to the very important investments that we have made for a year now
00:23in the launch of CSA, which stands for Consumer Science Analytics,
00:26our division that embraces from branding research to consumer research to analytics,
00:32of which we are extremely happy.
00:34The second element is the ability that an agency of our size has to experiment in a safe environment.
00:42So not all innovation is valuable.
00:45Our task is to advise customers on how to invest in innovation that we believe has more value.
00:52And finally, the ability not to stop at the slides, because we can all be good at making slides,
00:58but to be quick in implementation, measurement and learning,
01:02so as to continue to invest in innovation that has real value.
Comments