Meet Max, the 11-year-old CEO who designs sensory-friendly t-shirts

Real Fix

Credit: SWNS   An 11-year-old with autism founded his own business and invented a range of t-shirts for kids with sensory issues - selling more than 700 in their first release.  Like others with autism, Max Palfrey struggles to wear regular t-shirts because he finds the materials "itchy" and the labels and seams irritating.  He designed a super-soft top, without seams and labels, and with two hidden fidget poppers in the bottom hem for discreet self-regulation on-the-go.  After registering the UK patent for his invention, he went into production with the help of proud parents Matt and Lauren Palfrey, 38 and 37.  Max, founder and CEO of Comfa released his first range of three £20 t-shirts earlier this month.

Transcript

00:00 Oh I like this. How does it feel? Soft. A little bit silky. Silky? What about the seams?

00:11 How do the seams feel? Seams? Can't even know that they're there. That's good. And what

00:20 about the poppets? How does that? You want to stand up? Yeah. Stand up and I'll take

00:24 a picture. Yeah it's fairly big for you that isn't it? Yeah it's a bit too big. Okay. What

00:33 about where the poppets placed are? Does that feel right? Yep it feels exactly what they

00:43 said. And the shaman move. Wow. Is that how you imagined it? Yep. Exactly how I imagined

00:55 it.

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01:30 Okay Max open the box of fidgeties. Exciting.

01:38 [Music]

01:50 Wow. No I'm not packaging this up. You think you are? No. Do you know how many we've sold

01:58 so far? No. Nearly 700. And this is just the top layer. Yep.

02:06 [Music]

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