Inside BARK Air’s $8000 dog-friendly flights - with canine champagne and ‘barkaccinos’ - video Dailymotion

Inside BARK Air's $8000 dog-friendly flights - with canine champagne and 'barkaccinos'Reuters

Transcript

00:00Ready? Let's go. Up.

00:04Up.

00:06Keep going.

00:08Good girl.

00:09Well, what you should know first is it's a first class experience for the dog,

00:13a business class experience for people.

00:15We cater everything to the dog, trying to lower their anxiety and their stress

00:22so they have the most comfortable, fear-free experience.

00:26You see the pillows and blankets all over.

00:28They're covered in pheromones that make the dog more comfortable.

00:31There's a menu for them, so food that's catered for them,

00:35a drink menu for them, and even a spa treatment that happens in air.

00:42We came up with the price point based on the cost to us of operating the service,

00:47and so we're operating at a loss today as we start.

00:52The idea is, over time, we have a pretty clear pathway to lower the price for the consumer

00:58and lower our costs.