Immersive Hospitality: TOCA Social combines football, food, and fun in Birmingham
Immersive hospitality is on the rise. New venues are popping up, combining the age old bar and dining experience with more interactive experiences such as gaming. I'm here to get a first look at TOCA Social, one of many locales attempting to redefine a night out in the city.
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00:00 Walking in you can see the attention to detail as the entrance mimics the tunnels where players queue up before heading onto the pitch ahead of a football match.
00:10 Toka Social, set for its grand opening in June, wishes to revolutionise how Birmingham spends its evenings.
00:17 Nestled in the bustling Bullring, this venue merges football with dining. Here groups can reserve one of 23 private boxes, each equipped with a state-of-the-art projector screen.
00:30 Players kick footballs at digital targets, adding a playful competition to their night out.
00:36 The beauty of Toka is that it's not just for seasoned footballers. Anyone can join in on the fun, regardless of skill level.
00:44 With the ability to screen live football matches, such as the upcoming Euros, Toka Social adds another layer of community experience.
00:53 Fans can watch their favourite teams play in an engaging environment, making it a unique addition to Birmingham's nightlife.
01:02 Beyond the games, there are four sleek bars and a menu that brings people together over shared plates and drinks.
01:09 As consumer tastes change, venues like Toka Social may be the blueprint for the future of nightlife.
01:16 Younger people will naturally be a target for activity-based venues, but how do brummies of an older generation feel about such changes to our nightlife experience?
01:28 I think it attracts the younger generation without a doubt, you know, and I haven't got no problem with that, you know what I mean?
01:36 But I just wish they'd bring the old-fashioned pub back where you can go and have a game of darts.
01:41 Yeah, if I think it's a good thing, I suppose it's OK if you're into that kind of stuff.
01:46 But as Mark said, we're a bit old school and we like certain things that are totally different.
01:52 So if you want to go with time, yeah, I would recommend, yeah, go do something which is good.