00:00 It's Benzinga and here's what's on the block.
00:02 Apple apologized for a new iPad Pro ad that showed musical instruments and a metronome
00:08 being crushed in a hydraulic press.
00:10 The ad showed guitars, a piano, and a metronome being compressed until they formed the shape
00:15 of an iPad Pro tablet.
00:18 Users on social media criticized the ad for being out of touch and offensive to those
00:22 in the creative field.
00:23 Apple said the ad missed the mark in celebrating creative expression through the iPad.
00:28 The company decided not to air the commercial on TV as it once planned.
00:32 For all things money, visit Benzinga.com
00:34 (upbeat music)
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