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Benzinga
  • 2 years ago
Walmart is launching a new grocery private label brand called BetterGoods focused on trend-driven, chef-inspired foods priced mostly under $5. Walmart's grocery sales rose nearly 7% last fiscal year, making it the largest U.S. grocer by revenue. BetterGoods will feature items in categories like frozen foods, dairy, and snacks across culinary, plant-based, and certain-ingredient lines. It joins Walmart's existing Great Value brand, the largest grocery private label brand by revenue. The launch aims to retain inflation-driven grocery shoppers and fend off competitors emphasizing private labels like Aldi, Lidl and Trader Joe's.
Transcript
00:00It's Benzinga, and here's what's on the block.
00:02Walmart is launching a new grocery private label brand called Better Goods,
00:06focused on trend-driven, chef-inspired foods priced mostly under $5.
00:10Walmart's grocery sales rose nearly 7% last fiscal year,
00:14making it the largest U.S. grocer by revenue.
00:16Better Goods will feature items in categories like frozen foods, dairy, and snacks,
00:20across culinary, plant-based, and certain-ingredient lines.
00:23It joins Walmart's existing Great Value brand, the largest grocery private label brand by revenue.
00:28The launch aims to retain inflation-driven grocery shoppers and fend off competitors,
00:33emphasizing private labels like Aldi, Lidl, and Trader Joe's.
00:36For all things money, visit Benzinga.com.