NAT-STORY1A-110424-ND-Aldi overtakes ASDA to become Britain’s third largest supermarket

Asda now plans to price match the discount retailer on hundreds more products.

Transcript

00:00Analysis indicates that Aldi has surpassed Asda to claim the third position amongst Britain's

00:08supermarkets, marking a setback for Asda amidst ongoing market share losses to Aldi and Lidl

00:15following a £6.8 billion takeover. Co-owner Moshin Izza aims to propel Asda back to the

00:22second spot, overtaking Sainsbury's. However, recent data from NIQ reveals Asda's stagnant

00:30growth with only a 0.8% sales increase over the past 12 weeks. That's the weakest amongst

00:37the major food retailers. Asda's market share now trails Aldi's, accounting for 11.7% compared

00:45to Aldi's 12.2%. Over two decades, German-owned discounters have surged, now capturing £1

00:54in every £4.50 spent at UK grocery checkouts. So why are these hard discounters so popular?