The British designer has shifted the cultural zeitgeist with her boundary-pushing collections inspired by the world around her.
Category
🛠️
LifestyleTranscript
00:00 My name is Moalola.
00:03 So right now we're in East London in Brooklyn.
00:07 And this is like the heart of the brand.
00:10 Most things we do start here.
00:13 I know it's great to have a space where I can like see the people I love creating with every day
00:18 and just kind of grow together.
00:20 I do think fashion could be more instinctive.
00:27 I feel like very much childlike when I'm creating.
00:30 Sometimes things are not that precious to me.
00:34 I'm like able to go in a completely other direction.
00:38 Sometimes my gut just says what you need to do, I just kind of do it.
00:43 My mantra, I don't really have one right now, but the last one I did have when I started my brand was
00:53 "Do what you want to do." Period.
00:57 (laughing)