The secret status symbols hiding in plain site

Business Insider

Status symbols have gotten quieter but no less expensive. Here's a guide to the quiet luxury items that are trending this year.

Transcript

00:00 (whistles)

00:01 Oh my Lord.

00:02 Jesus, I hope my children don't want these things.

00:06 Luxury items may not be that easy to spot,

00:08 but I'm gonna show you secret status symbols

00:10 that you may or may not be aware of.

00:12 I'm Joy Marie McKenzie, Business Insider's

00:14 Editor-in-Chief of The Life Division.

00:17 Quiet luxury is high quality items

00:19 that will stand the test of time.

00:21 You have wealth and you want to flaunt it,

00:24 but you only want to flaunt it to people

00:26 who will recognize that you have it on.

00:27 I'm gonna play a game of I Spot,

00:30 and hopefully you can get some tips

00:31 on how to spot these quiet luxury items

00:33 when you're out in the wild.

00:35 Oh goodness, okay.

00:37 Is it Drake's shoes?

00:39 Is it this guy's sunglasses?

00:42 It must be the jacket.

00:46 It's the jacket, I knew it!

00:49 Arc'teryx is an outerwear brand that was created in 1989,

00:53 but everyone's talking about it right now

00:55 because rappers like Lil Yachty have it on,

00:57 singers like Frank Ocean, even Drake.

01:00 The price point of quiet luxury

01:01 is still the same as luxury.

01:02 You're still buying a luxury item,

01:04 it just means that most people looking at it

01:06 might not know where it came from.

01:07 If you want this jacket,

01:09 it's gonna cost you at least $700.

01:12 That is somebody's rent.

01:13 Ooh, J-Law.

01:17 I'm gonna say that the quiet luxury item here is,

01:22 weesh, gloves, bra?

01:25 I'm striking out.

01:27 Okay, yeah, I found it.

01:29 Those little earrings.

01:32 Well, that is definitely quiet.

01:34 They're so small, I would have never have guessed.

01:37 Anita Ko, it is the jewelry designer for the stars

01:40 like Hailey Bieber, Taylor Swift, even Emily Ratajkowski.

01:45 Some of her jewelry can go upwards of $3,000,

01:47 so it really is an expensive way to flaunt your wealth,

01:51 but in a subtle way.

01:53 Jewelry made the right way,

01:54 you can pass down for generations,

01:56 so definitely a good quiet luxury investment.

01:58 I'm gonna go with, ooh, okay, the vintage watch.

02:04 Woo-hoo, I knew it.

02:08 Jacob Velourity is wearing a Cartier watch.

02:11 This particular watch, though, is around $7,000.

02:16 What makes his watch quiet luxury,

02:18 it's the rejection of trends

02:19 and the idea that style is timeless.

02:21 Timepieces, as they say, are such a great investment.

02:25 I feel like it harkens back to that old money thing,

02:27 if you're looking to buy things

02:29 that can appreciate in value.

02:31 Yeah, so I think I know this quiet luxury brand.

02:37 It looks like Aloe, right?

02:39 Yes, I knew it.

02:41 So everyone is obsessed with Aloe,

02:44 but definitely all of the pop star

02:46 and pop star adjacent girlies,

02:48 including Kendall Jenner, Hailey Bieber, Bella Hadid.

02:52 It is quiet luxury because the price point

02:54 starts around $100 for a pair of leggings.

02:57 I don't think it's worth it.

02:58 So let me think what is quiet luxury.

03:01 Gosh, I have no idea.

03:04 A pizza oven.

03:05 It's really cool because it's sort of

03:06 this tabletop pizza oven that allows you to cook

03:09 not only on gas, but charcoal and wood.

03:12 And so if you have a person in your life who loves pizza,

03:15 I am definitely one of them, pepperoni mushroom.

03:18 They would love this as a gift.

03:19 I think what makes this item quiet luxury

03:21 is because what I think a pizza oven would cost, $400?

03:25 No, there's no way.

03:27 I know this one.

03:28 Easy peasy, lemon squeezy.

03:31 It is the Baccarat right there, right there.

03:35 That's it.

03:35 Baccarat is a perfume that really got popular,

03:39 at least right now, thanks to TikTok.

03:41 - It's really pretty.

03:42 It smells like sandalwood.

03:44 - So this bottle in particular is around $300,

03:48 which is a lot of money.

03:51 This particular perfume is really special

03:53 because it features notes of jasmine, saffron,

03:57 and ambergris, which apparently is a substance

04:00 created from a sperm whale's digestive system.

04:03 So it's quite the selling point.

04:06 Let's face it, America and the rest of the world

04:08 are obsessed with what the wealthy are doing.

04:11 It's why we love celebrities.

04:12 It's why we love Hollywood culture.

04:14 It's why we watch the Oscars every single year.

04:16 And it's also why we care about what T-shirt

04:18 Mark Zuckerberg is wearing.

04:19 And yes, if you're wondering, it's around $300.

04:22 (upbeat music)

04:25 (upbeat music)

04:27 (upbeat music)

04:30 (upbeat music)

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