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SportsTranscript
00:00 (upbeat music)
00:03 - Let's start with North Carolina.
00:05 We got their sports betting coming up, launching soon.
00:08 I know you spoke with the PGA Tour
00:11 and arguably the most popular,
00:13 I don't know, maybe it's not fair.
00:14 One of the most popular states to bet on NASCAR
00:18 is going to be in North Carolina, Jim.
00:20 There's no question about that.
00:21 A lot of the races are there
00:23 and a lot of the drivers live there.
00:26 So you had conversations with the PGA,
00:28 with representatives from PGA Tour and NASCAR.
00:30 What'd you learn?
00:31 - Yeah, so you're right.
00:35 NASCAR is very excited about this North Carolina market
00:39 opening up on March 11th.
00:41 And when you think about North Carolina,
00:43 naturally we all sort of gravitate
00:46 towards college basketball.
00:49 But the PGA Tour and NASCAR have made
00:53 some pretty solid inroads into North Carolina
00:57 and they're both banking on this newly legalized market
01:02 when it launches next month to be
01:04 one of their more popular markets
01:06 for both golf betting and NASCAR betting.
01:09 And when I spoke to the PGA Tour yesterday,
01:12 they said that they're hoping to use North Carolina
01:15 as a way to capture a younger audience.
01:19 As we know, Craig, the sports betting audience
01:22 tends to skew a bit younger.
01:25 Whereas the golf fan, the golf audience,
01:28 the PGA Tour was telling me yesterday,
01:30 tends to be a bit older.
01:33 No real surprise there.
01:34 So they're hoping that this new legalized market
01:38 in North Carolina, which is very popular for golf,
01:41 they do have two PGA Tour events there annually.
01:45 They're hoping that this captures a younger audience,
01:48 especially through their live betting,
01:52 in-round betting, if you will, for golf.
01:55 On the other side, NASCAR, again,
01:58 plenty of NASCAR staff and employees
02:03 based in North Carolina.
02:05 This is going to be a very big market for them.
02:09 And one interesting thing that they told me
02:11 about the NASCAR betting fan is
02:14 they have a tight-knit community
02:17 where people who bet on NASCAR
02:20 are rooting for other people that bet on NASCAR.
02:24 They all seemingly want each other to win.
02:27 And as we all know, probably fairly well,
02:30 and maybe all too well, Craig,
02:32 the sports betting Twitter can be a bit adversarial at times
02:37 and the NASCAR executives were telling me
02:40 that that tends to be the opposite with NASCAR.
02:44 Everybody seems to be rooting for each other to win.
02:47 So like I said, that market is opening up in March,
02:51 right ahead of March Madness.
02:53 A college basketball crazy state,
02:56 but also a golf and NASCAR crazy state,
02:59 and both the PGA Tour and NASCAR
03:01 have high hopes for North Carolina
03:03 when it launches next month.
03:05 (upbeat music)
03:08 [MUSIC]