Inside look at the Hello Kitty installation at Somerset House's Cute exhibition in London.

Somerset House's new Cute exhibition features a whole display in honour of the beloved cartoon cat Hello Kitty.

Transcript

00:00 Hello Kitty has been spotlighted in a new exhibition at London's Somerset House.

00:04 The Arts Centre's cute display currently on show at its Embankment Galleries

00:09 features a dedicated section in honour of 50 years of the beloved character.

00:13 Located near the start of the exhibition, fans won't be able to miss the Hello Kitty section

00:18 thanks to its massive red archway shaped as the cartoon character's face.

00:22 Looking back over the past 50 years of the franchise, there is a room filled with plushies

00:27 along with cabinets brimmed with memorabilia from Hello Kitty homeware to clothing and accessories.

00:32 And if the exhibits on display weren't enough,

00:35 fans can also have a boogie at a themed Hello Kitty disco.