EU adopts new law banning greenwashing and misleading product information

The European Parliament approved a directive aimed at protecting consumers from misleading marketing.

Transcript

00:00 European Union parliamentarians on Wednesday voted overwhelmingly in favour of a new directive

00:07 that bans misleading environmental claims about products.

00:10 This means that using terms like climate neutral or environmentally friendly

00:15 will no longer be allowed without concrete evidence.

00:18 And this must be authorised by approved certification schemes.

00:23 The new rule aims to protect consumers from misleading marketing

00:27 and allow them to make sustainable choices.

00:30 Member states have two years to introduce the new rules.

00:33 [WHOOSH]