Apple is offering 500 Chinese yuan ($70) discounts on its iPhone 15 range in China between January 18-21, ahead of Lunar New Year. This is an extremely rare move by Apple to offer discounts directly through its own retail channel. Discounts are also available on select Mac and iPad models. It comes as Apple faces rising competition in China from players like Xiaomi and Huawei offering high-end smartphones. Jefferies estimates Apple saw a 30% year-on-year decline in iPhone sales in China in the first week of January and a 3% year-on-year decline in 2023.