00:00 Cricket legend Sachin Tendulkar has become the latest target of deepfake videos, joining
00:07 a growing list of celebrities grappling with this alarming trend.
00:11 Hello and welcome, you are watching One India News with me Arushi Ranjan.
00:15 A deepfake video circulating on various social media platforms features Mr. Tendulkar endorsing
00:21 the gaming app Skyward Aviator Quest.
00:24 Disturbingly, the video not only showcases the cricket icon seemingly advocating for
00:30 the app but also falsely claims that his daughter Sara Tendulkar is benefiting financially from
00:35 it.
00:36 The master blaster recently took to social media to address this disturbing misuse of
00:41 technology.
00:42 Sachin Tendulkar urged for vigilance and swift action against the spread of misinformation.
00:49 These videos are fake.
00:51 It is disturbing to see rampant misuse of technology.
00:55 Request everyone to report videos, ads and apps like these in large numbers.
01:00 Social media platforms need to be alert and responsive to complaints.
01:04 Swift action from their end is too crucial for stopping the spread of misinformation
01:09 and deepfakes.
01:10 Mr. Tendulkar wrote on X sharing the digitally altered video.
01:14 Now, let's delve into the world of deepfakes, a form of synthetic media created using artificial
01:21 intelligence.
01:22 These creations leverage sophisticated algorithms to manipulate both visual and audio elements,
01:29 blurring the lines between reality and manipulation.
01:32 The term deepfake gained prominence in 2017 when a Reddit user introduced a platform dedicated
01:39 to sharing these manipulated videos.
01:41 Fast forward to today and deepfake technology has significantly evolved, presenting new
01:47 challenges.
01:48 It has become a potential weapon for cybercriminals posing a threat to the reputation of individuals,
01:54 companies and even governments.
01:57 As we wrap up, it's crucial to highlight the alarming potential harm caused by deepfakes,
02:03 especially in the swift information-sharing landscape of social media.
02:08 The incident involving Mr. Tendulkar is not an isolated case.
02:12 We have seen similar instances impacting public figures like actors Katrina Kaif, Alia Bhatt
02:17 and Priyanka Chopra.
02:19 These occurrences have prompted governments to devise strategies to combat the malicious
02:24 use of deepfake technology.
02:26 The evolving landscape of synthetic media demands our continued attention and vigilance.
02:36 Thank you for watching.
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02:38 And as always, thanks for watching.
02:39 See you next time.
02:39 (train whistle)
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