TF1 lance "Bonjour!", nouvelle matinale dans la bataille

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La rentrée de TF1 se fait en force : la première chaîne de France lance lundi "Bonjour!", sa première émission matinale depuis 1990, dirigée par Bruce Toussaint et une équipe de chroniqueurs, avec pour objectif de changer la donne dans cette tranche horaire dominée par France 2 et Télématin. - L'info en continu  https://buzzplus.fr/ Infos, news & actualités - L'information internationale en direct.

Transcript

00:00 TF1's return is a big deal.

00:02 The first French channel is launching Monday Ebonjour,

00:04 its first morning show since 1990,

00:07 directed by Bruce Toussaint and a team of chroniclers,

00:10 with the aim of changing the mood in this time zone

00:13 dominated by France 2 and Télématins.

00:15 This new show, designed in three months,

00:18 is part of a larger offensive of the TF1 group,

00:21 with the program Monday "The Resurrection of the Most Beautiful",

00:23 the city and the launch of a new free streaming platform, TF1+.

00:28 All major global channels have a "+" "Morning Show +",

00:31 it is a logical continuation for TF1 to have a morning meeting of info and talk,

00:35 is up to the AFP Bruce Toussaint,

00:37 shipped to BFM TV for his goodwill and who will be surrounded by many recruits

00:41 like Christophe Beaugrand or Laurent Mariotte.

00:44 Broadcast from 7 to 9.30, from Monday to Friday,

00:47 "Bonjour" will welcome for his send-off the President-elect of the region and France,

00:51 Xavier Bertrand,

00:52 questioned from 8.05 by the head of the political service of TF1 Adrien Gindre,

00:57 then the singer Pascal Obispo,

00:59 sponsor of the show,

01:00 for the cultural interview at 8.40.

01:03 Based on a warm setting and good mood,

01:06 the show will also be paced by a "JT" every 30 minutes,

01:09 presented by Garence Pardigon,

01:11 multiple interventions from the regions,

01:13 as well as chronicles on well-being,

01:15 health,

01:16 family or even gastronomy.

01:19 What to allow TF1 to attract a wider audience than the cartoons

01:22 and the teleshopping until then broadcast on this time frame.

01:26 Offensive in free streaming.

01:28 In 2023,

01:30 the channel only gathered 130,000 viewers on average

01:33 for 4% of the audience,

01:35 PDA,

01:35 on this time frame.

01:37 Far from the more than 700,000 viewers,

01:39 26% of PDA,

01:41 of telematins on France 2 or some 400,000 of the BFM TV morning,

01:45 17% of PDA,

01:47 last year.

01:48 TF1,

01:49 which recorded a global PDA of 18.6% in 2023

01:53 intends to maintain its lead on France 2, 15.3% of PDA,

01:57 at whom it has debauched,

01:58 for its morning show,

02:00 the journalist Maude Descamps and the doctor Vincent Valinduc,

02:03 who is a telematin officer,

02:04 and the journalist Benjamin Muller,

02:06 a chronicler in the maternity hospital.

02:09 As part of the strategy led by the boss of the TF1 group,

02:12 Rodolphe Belmé,

02:13 arrived at the end of 2022 after the failure of the merger between the 1 and M6,

02:17 the channel will also relaunch "Plus belle la vie",

02:20 stopped at the end of 2022 on France 3 after 18 years of existence.

02:24 Previously scheduled at 8.10 on the public service,

02:27 the series,

02:28 marked by the tragic deaths of actors Marwan Béreny and Michel Kord,

02:32 will now go to 13.40 on TF1,

02:34 under the title "Plus belle la vie, encore plus belle".

02:38 It will also feed the new TF1+ free streaming platform,

02:42 intended to replace "A terme maille TF1".

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