00:00 [MUSIC PLAYING]
00:03 So today's event actually is a Malaysian Dragon Lion Dance
00:17 Festival.
00:18 So basically, it's a celebration of all Malaysian lion dancer.
00:22 So as you can see, just now, we have a lot of kids lion dance.
00:25 We have multi-racial performers, lion dance performers.
00:29 We have all sorts of Malaysian Chinese culture content
00:33 creators and performers all over Malaysia.
00:36 So this day where we celebrate this Malaysia World Dragon
00:42 and Lion Dance Extravaganza Malaysia edition,
00:44 so it's actually initiated by Hong Kong back, I think,
00:48 about almost 10 years ago.
00:51 When Hong Kong did it for about a few years,
00:54 then they wanted to extend the celebration towards the world.
00:59 I think we started the event back in 2017.
01:02 And back then, when I was the one to initiate this program,
01:08 I actually called up a lot of friends, a lot of buddies,
01:10 because myself, I love lion dance.
01:12 So basically, it's pure passion.
01:15 So I actually called up a lot of my brothers and sisters.
01:18 I said, hey, there's this festival.
01:20 Whether you guys want to do this together?
01:22 And they actually said, oh, why not, Raymond?
01:25 Let's go.
01:25 Let's do it.
01:26 So I told them, because initially, we
01:28 don't have any fundings.
01:29 So no fundings.
01:31 So all the teams actually, they sacrifice their own resources.
01:35 So they pay their own lorry.
01:36 They pay their own lunch and whatever.
01:38 So we perform at a mall.
01:41 So after the first year, the mall actually
01:44 liked the content so much, because the content
01:46 able to pull crowd to the mall.
01:48 And it's like flood the whole mall.
01:50 So we see how culture, in order for the culture
01:53 to be sustainable, you need to have
01:55 this commercialized ecosystem.
01:57 So where clients like our content,
01:59 and the ecosystem where it's stable and sustainable.
02:02 So the lion content provider, they can make a living on it.
02:07 So since last year, LalaPod actually
02:10 supported us for this big event.
02:12 And this is our second year in LalaPod.
02:15 So as you can see just now, we have a lot of performers
02:18 all over the world, like kids and everything.
02:21 So it's a platform where we showcase whatever
02:25 the kids have been learning.
02:26 Because there is no platform to actually showcase
02:29 a lot of content, good lion dance content, deep content,
02:32 so that the public can actually learn through the performance.
02:35 So we are trying to do more development, do more knowledge,
02:40 to work more on the knowledge part, on the educational part,
02:43 so that consumers and public, they
02:44 will understand more about the culture.
02:46 To us, it's a platform to preserve the tradition
02:49 and to pass on.
02:51 We need this platform to give opportunity
02:53 to a lot of performers, a lot of content creators,
02:56 especially the lion dance content creators.
02:57 So our job here is to celebrate, to showcase,
03:01 to preserve the tradition, to educate the public.
03:04 So we hope more people will like what we are doing
03:07 and to preserve the tradition.
03:09 [DRUMMING]
03:13 [APPLAUSE]
03:16 [AUDIO OUT]
03:19 [AUDIO OUT]
03:23 [BLANK_AUDIO]
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