00:00 [ambient noise]
00:15 It's been exciting. The key thing for the Business Improvement District is about doing things that we haven't done before, doing bold and ambitious things.
00:23 And so you get a concept, you get an idea, you bring people together, the hotel, the agency from Barcelona, the bid and the audio guys,
00:33 and you've got a cocktail of expertise to create something quite special that celebrates Leeds and all that's good about our city centre.
00:40 And as Paul said, people will come into the city centre, come into the hotel and get a real sense of welcome and a sense of pride,
00:47 particularly through the narration that goes with the animation in terms of welcoming you to the city of Leeds.
00:54 And how significant do you think this is, Paul, for the city?
00:57 I think it's going to be something that's going to be asked for every single year, so I think we've set a benchmark.
01:02 A precedent.
01:03 As somebody who was born and bred in Leeds, I meant pride. I think the return of the Christmas markets this year for the first time since 2019 was fantastic.
01:13 And I think now the elevation to the projection on the front of the grand old building of the hotel in Leeds is just magical and I can't wait to see people's reaction.
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