A Noël, l'inflation ne freine pas la frénésie des colis

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Des millions de colis, malgré l'inflation: à quelques jours de Noël, l'activité est à son comble à contre-courant d'une situation économique morose qui ne coupe pas l'envie des Français d'offrir.  A Harnes, près de Lens (Pas-de-Calais), la plateforme Mondial Relay, plus grand "hub" du groupe InPost avec ses 22.500 m2 d'entrepôts, connaît sa période d'activité la plus intense de l'année, à l'approche des fêtes.  Dans ce site très mécanisé, les colis, certains parfaitement emballés dans des cartons ou pochettes, d'autres aux formes plus baroques, filent à grande vitesse sur des tapis roulants, avant d'être chargés dans des semi-remorques, sur 36 quais d'embarquement.  Pendant ce pic d'activité, la plateforme de Harnes tourne six jours sur sept, de jour comme de nuit, pour expédier les colis vers des points relais et casiers où les clients viendront les retirer.  Cela peut aller jusqu'à "450.000 colis par jour", un seuil qui n'a été atteint qu'une seule fois l'année dernière, explique Quentin Benault, directeur général de Mondial Relay France.  "On ne constate pas du tout une baisse des colis" cette année, poursuit-il, en dépit de la hausse des prix et de la baisse du pouvoir d'achat.  Amazon traite de son côté près de deux fois plus de commandes depuis la semaine du Black Friday fin novembre qu'ordinairement, indique le géant du commerce en ligne.  Budget en baisse  La Poste, elle, prévoit d'acheminer près de "106 millions de Colissimo" en ce temps fort commercial, soit "une croissance de l'ordre de 6%" par rapport à l'année dernière, déclare à l'AFP Philippe Dorge, directeur général adjoint du groupe.  L'inflation n'a pourtant pas dit son dernier mot car le budget n'est pas "à la fête", constate Laurent Landel, président du spécialiste du commerce Bonial, qui a publié fin novembre une étude sur les usages et attitudes des consommateurs à l'approche des fêtes.  Celle-ci montre que le budget total prévu par les Français pour leurs achats de Noël est de 426 euros en moyenne cette année, soit 20 euros de moins par rapport à 2022, en raison notamment de la hausse des prix de produits alimentaires ou de l'énergie, explique M. - L'info en continu  https://buzzplus.fr/ Infos, news & actualités - L'information internationale en direct.

Transcript

00:00 Millions of parcels, despite inflation, a few days before Christmas,

00:03 the activity is at its peak in the face of a moral economic situation

00:07 that does not cut the desire of the French to offer.

00:09 In Arne, near Lens, Pas-de-Calais, the world's largest relay platform,

00:14 largest hub of the Inpost group with its 22,500 square meters of warehouses,

00:18 is experiencing its most intense period of activity of the year,

00:20 approaching the holidays.

00:22 In this highly mechanized site,

00:24 parcels, some perfectly packed in boxes or pockets,

00:27 others in more baroque form, run at high speed on rolling carpets,

00:31 before being loaded into semi-trailers, on 36 embarking boats.

00:35 During this peak of activity,

00:37 Arne's platform runs 6 days out of 7, day and night,

00:41 to ship parcels to relay and box points where customers will come to pick them up.

00:45 This can go up to 450,000 parcels per day,

00:48 a threshold that was reached only once last year,

00:51 explains Quentin Benaud, Director General of Mondial Relay France.

00:56 "We do not see a drop in parcels at all this year,"

00:58 he continues, "despite the increase in prices and the drop in purchasing power."

01:02 Amazon has been dealing with almost twice as many orders

01:05 since the Black Friday week at the end of November,

01:08 says the online trade giant.

01:10 Budget in decline

01:12 The Post, it, plans to ship nearly 106 million parcels in this strong commercial time,

01:18 a growth of about 6% compared to last year,

01:22 says AFP's Philippe Dorge, General Director of the Group.

01:26 "Inflation has not yet said its last word because the budget is not up for grabs,"

01:30 says Laurent Landel, President of the Bondial Trade Specialist,

01:34 who published a study in late November on the usage and attitude of consumers

01:37 towards the holidays.

01:39 It shows that the total budget planned by the French for their Christmas purchases

01:43 is an average of €426 this year,

01:45 or €20 less than in 2022,

01:48 due in particular to the increase in food and energy prices,

01:51 explains Mr Landel.

01:53 Since 2022, about 60% of people say they will reduce their spending at the end of the year,

01:59 says Sébastien Camuso,

02:01 Online Trade Director at Ava Market,

02:03 who also studied the purchasing intentions for the end-of-year holidays.

02:06 According to him,

02:08 the French are seeking to limit and optimize their spending

02:10 by making a simpler meal in particular

02:12 and anticipating their purchases by looking for promotions like Black Friday.

02:16 Thus, the French intend this year,

02:19 and despite inflation, to offer on average 7 gifts,

02:22 the same amount as in 2022,

02:24 says Mr Landel.

02:25 Second-hand.

02:27 In addition to the use of commercial operations,

02:30 consumers are also turning to sales instructions

02:33 and plebiscite as an action,

02:35 says Iskount Oujifi, who comes to the rescue of the purchasing power,

02:38 says Mr Camuso.

02:39 Second-hand products are also being invited under the tree,

02:43 attracting more and more interest from consumers for two years.

02:47 The online clothing sales platform of second-hand second-hand clothes

02:49 is particularly consulted in the approach to the holidays,

02:52 says Mr Camuso.

02:53 "We have a real acceleration in attendance since September,

02:57 with twice as many visits on Vinted as on Zalando",

03:00 he details.

03:01 For Mr Landel,

03:03 the use of good deals at the end of the year 2023

03:05 sums up the state of mind of the French quite well.

03:08 "It's Christmas, it's sacred,

03:10 we're going to have fun,

03:11 we're going to have fun around ourselves",

03:13 he explains.

03:15 "But unfortunately, we're going to make arbitrations,

03:17 and the first one is going to be the prices".

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