This Is the End is a 2013 American apocalyptic comedy horror film written, directed and produced by Seth Rogen and Evan Goldberg in their directorial debuts. It is a feature-length film adaptation of Rogen and Goldberg's short film Jay and Seth Versus the Apocalypse (2007), which was directed by Jason Stone, who serves as an executive producer on the film. Starring James Franco, Jonah Hill, Rogen, Jay Baruchel, Danny McBride, Craig Robinson, Michael Cera and Emma Watson, the film centers on fictionalized versions of its cast in the wake of a global biblical apocalypse in Los Angeles.