NFL Embraces Gaming: A Once Overlooked Now Integral Partnership

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00:00 Sports Press Rick Harland, another $1.3 trillion business in sports with your daily numbers game.

00:04 Numbers today, sponsorships.

00:06 The various reports are pretty consistent.

00:09 The NFL continues to look at betting sponsorships, and they never did before.

00:14 A 667% increase in that revenue over the last five years.

00:20 88% the last 10 years increase in naming rights with corporate financial services leading the way

00:27 with a staggering 700% increase.

00:31 Dallas, LA, and Vegas, the top naming deals, airline, telephone company, and financial services company.

00:40 But the bottom line is the naming continues to increase, and the revenue from gaming continues to increase.

00:47 It used to be one of those things you could get if you were lucky.

00:51 Now, it is a standard financing mechanism for all sports and all entertainment facilities.

00:56 Look at sponsorships continue to proliferate in the future.