الرئيس التنفيذي لشركة فاد العالمية لـ CNBC عربية: ليس علينا ديون في الوقت الحالي ونتطلع للاستحواذ على علامات تجارية سعودية

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Watch الرئيس التنفيذي لشركة فاد العالمية لـ CNBC عربية: ليس علينا ديون في الوقت الحالي ونتطلع للاستحواذ على علامات تجارية سعودية - CNBCArabia on Dailymotion

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00:00 In Saudi Arabia, Yaqeen Capital, the financial consultant and director of the book,

00:06 announced that Fadi International, a global equity company,

00:09 has proposed a balance sheet for the completion of the bid

00:11 for 240,000 regular shares, which represents 20% of the company's shares.

00:16 It was mentioned that the bid price was set at 84 Riyal for the shares,

00:21 and the coverage ratio reached 922.5% of the total number of shares proposed during the bid period,

00:28 which ended on the third day of the last year.

00:31 Mr. Iyad Mashat, the CEO of Fadi International, joins us to talk about the proposal.

00:43 Welcome, Mr. Iyad. Thank you for being here.

00:46 Let's start by timing the entry into the balance sheet.

00:50 What are the goals of the proposal for Fadi?

00:54 Hello, Ms. Ma'isal. Thank you for having me.

00:58 You're welcome.

00:59 What was the question, please?

01:02 I'm asking about the timing of the entry into the balance sheet.

01:06 It's part of the strategic plan we had for the company,

01:11 to enter the balance sheet, and thank God it's done.

01:14 The other thing is to provide investors with opportunities

01:18 and to enter the market with new activities that we didn't have before.

01:23 We've received a lot of support for this.

01:26 You can see the impact of the pressure.

01:28 Yes, it's exceeded 900%, Mr. Iyad.

01:32 Since it's a new sector, how much can we talk about Fadi International today,

01:38 and how big are its business, so that investors can see the company's business?

01:44 What is the size of your business?

01:47 We have two Saudi brands.

01:54 One was established in Saudi Arabia, called Feminine,

01:58 and it's a women's brand.

02:02 The other brand is called Vivid Flare,

02:04 it was established outside of Saudi Arabia,

02:06 and it's now expanding in a different way.

02:12 These are the two brands we're focusing on.

02:16 We also have a plan to establish a brand outside of Saudi Arabia,

02:20 in Egypt, and in Bahrain.

02:24 And now, with e-commerce, you can say it's available anywhere in the world.

02:30 It's easier and faster.

02:32 How big is the company's investment in projects,

02:36 whether local or international, Mr. Iyad?

02:41 The company is still small in terms of loans and debts.

02:53 With this step, we have an investment of 25-30% outside of Saudi Arabia.

03:04 Do you mean as a market share?

03:08 No, I mean as a market share, not as a market.

03:14 Yes.

03:15 But you mentioned that you have short-term loans, as it seems.

03:21 No, it's very light.

03:23 The company doesn't have any debts.

03:27 We're still beginners in this field.

03:31 It's a family-owned company that has been in a different state for two years.

03:41 The main reasons for the company's status are that we have seven members in the board,

03:49 five of them are independent, and the president of the board is independent.

03:57 Yes. When we talk about the expansion of the company abroad,

04:02 you are in Egypt, and since Egypt is facing a decrease in currency prices,

04:08 Mr. Iyad, how much is this affecting your operations in the Egyptian market?

04:14 The expansion is being done more than the agent in Egypt,

04:20 who is more influential, of course.

04:22 But we always open other markets.

04:24 As soon as there is an impact, we will try to open other markets, God willing.

04:28 You are in London and Hong Kong, right?

04:32 London is the second company, Vivid Flair, which was founded in London.

04:38 It was in London and the whole system was converted to China,

04:44 for manufacturing and things like that.

04:46 But now it's all managed in Saudi Arabia.

04:51 For Hong Kong, it's just a helper for the Saudi brand, God willing.

04:59 Yes. And since you are also focusing on the online way of selling, Mr. Iyad,

05:04 how much is the investment you are making today in the process of expanding your activities online?

05:10 25-30% of the main focus now is online.

05:15 The company is heading towards the strongest online.

05:18 According to our recent studies,

05:22 online is the best investment in the future, God willing.

05:28 Will we see the issuance of new trademarks after the acquisition in the equitable market?

05:35 God willing. We have two plans.

05:37 Not the expansion of the trademark,

05:41 but the expansion of the market from within each trademark

05:44 by issuing a different product from within each trademark.

05:48 And acquisition on different brands, God willing, in Saudi Arabia.

05:53 Yes. Will it be in the same field, in the same field of fashion?

05:58 In the same field of fashion, God willing.

06:00 Yes.

06:01 Okay.

06:02 As for distribution, is there a plan to distribute profits to contributors after the acquisition, Mr. Iyad?

06:08 How much is the plan to start immediately after the acquisition by distributing to contributors?

06:16 God willing, after the acquisition, God willing,

06:19 we will announce via the head of the board of directors,

06:23 the issue of the allocation of profits and distribution of profits, God willing.

06:29 Yes.

06:30 We thank you, Mr. Iyad Mashati,

06:32 CEO of FAD International.

06:35 You were with us from Jeddah. Thank you.

06:38 Thank you, God willing.

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