00:00 Hello, I'm Yulia, and I'm co-creator of the
00:04 "My Heart is Yours" jewelry line
00:07 that preserves small rats' hearts.
00:10 Who put bling on rats? That's crazy.
00:12 Oh, yeah. All right, well, let's look at the infomercial
00:15 for "My Heart is Yours."
00:16 Thy love is heavy in plight, bright and dark,
00:20 and best expressed with a rat heart necklace.
00:23 Fair Juliet, to thee I bring a gift of worth.
00:28 [ Gasps ]
00:30 The heart of a rat?
00:31 I don't know if a rat's heart is something that people--
00:34 like, you got me what? I'll be ready to fight somebody.
00:38 [ Laughter ]
00:39 And thou hath encased it in alcohol for permanent storage,
00:44 liketh our permanent love.
00:46 The "My Heart is Yours" necklace,
00:48 when you want to show them that your heart is theirs.
00:53 [ Applause ]
00:55 George, what do you think?
00:56 You know, I think of gag gifts.
00:58 What would I give my best friend just to mess with him?
01:01 Or your ex? Or my ex?
01:03 Okay, you got 60 seconds to grill "My Heart is Yours,"
01:06 and start now. Go ahead, George.
01:08 So, Julia, where'd you come up with this idea?
01:10 So, I have my own pet rat that died,
01:13 and I was feeling so bad,
01:14 I wanted to preserve something out of you,
01:16 and I came up with this idea to create a necklace,
01:19 and I wore it everywhere, and people asked me about it,
01:22 and they asked-- Who gets the heart out of the rat?
01:25 Yes, I did.
01:26 So, if I wanted to order one, I send you the rat?
01:29 There's an option for you to send your rat.
01:32 And you pull the heart out of my rat?
01:34 Yes, that's correct.
01:35 How long have you done this business?
01:36 Three years.
01:37 Have you sold any of these?
01:38 Yes, I did.
01:39 Where? What country?
01:41 All over the world.
01:42 Okay, where are you from?
01:43 I am from Canada, and originally I'm from Ukraine.
01:46 And are rats popular in Canada?
01:48 Yes.
01:49 Okay.
01:50 I'm sorry, honey, I don't believe you.
01:53 Oh!
01:54 [laughter]
01:57 Yo! Straight to the gut!
02:00 I was going to say, "What are you thinking, George?"
02:02 I was like being at the police station.
02:05 [MUSIC PLAYING]
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