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Benzinga
  • 2 years ago
The NBA's current media rights deal ends after the 2024-25 season, and the league will negotiate a new deal. Many major media companies are expected to bid for NBA rights, including incumbent partners Disney/ESPN and Warner Bros Discovery, NBCUniversal, YouTube, Amazon, Apple, and potentially Netflix. International reach and younger viewers are important, which makes YouTube and Netflix attractive partners given their global userbases. Amazon is also seen as serious about sports. The new rights deal could generate 200-350% more revenue for the NBA and significantly reshape the sports media landscape.
Transcript
00:00 Benzinga and here's what's on the block. The NBA's current media rights deal ends after the 2024-25
00:05 season and the league will be negotiating a new deal. Many major media companies are expected to
00:10 bid for NBA rights including incumbent partners Disney and Warner Brothers Discovery as well as
00:16 NBCUniversal, YouTube, Amazon, Apple and potentially Netflix. International reach and younger viewers
00:22 are important which makes YouTube and Netflix attractive partners given their global user
00:27 basis. Amazon is also seen as serious about sports. The new rights deal could generate 200
00:33 to 350 percent more revenue for the NBA and significantly reshape the sports media landscape.
00:39 For all things money visit Benzinga.com
00:41 com.
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