00:00 Lulu Lemon, Peloton announcing a five year global partnership, Lulu to become Peloton's
00:06 primary apparel partner, Peloton to become exclusive digital fitness content provider
00:14 for Lulu Lemon.
00:16 Peloton will develop all the content for Lulu Lemon Studio beginning early 2024.
00:22 Can this turn the bike around?
00:26 Getting a little pop, but got to six bucks in the after hour after news.
00:32 But when you see a move like that, then you sell off 75 cents.
00:36 It's not a great technical indicator or great technical side, kind of holding here at five
00:43 and a quarter.
00:44 I mean, is it good news?
00:46 Is it great news?
00:47 No, I don't think it's great news at all.
00:50 But keep it on the pre-market high.
00:52 And I'll take the exact opposite opinion on this.
00:54 This news cannot be better for Peloton.
00:58 This news cannot, this is the whale.
01:02 This is like the best contract that they could possibly get.
01:06 You know, Lulu Lemon, which is obviously, you know, we've talked about the resilience
01:10 of the consumer and they still go there.
01:12 They cannot partner with a better partner for them.
01:15 And the stock still giving back most of the gains.
01:19 If the stock can't rally on this, the stock is not going to rally on anything.
01:24 That's what I will say.
01:25 So it is up 13%.
01:26 And if you are a bull for Peloton, you better see it start to get back up to where it's
01:30 at six bucks in a hurry.
01:31 Because if it does not, the news cannot get better for Peloton.
01:35 To say that again, this is the truth.
01:38 This was huge news for Peloton and it popped 35% on it.
01:43 The algos had up 35% instantly.
01:45 But you know what?
01:46 Then the algos realized we're not in 2020 anymore.
01:48 We realized the overhead supply issue.
01:50 And we realized that Peloton has an issue of they may never make money again if they
01:54 ever made money.
01:55 And Peloton has an issue of like burning cash.
01:57 Peloton has a lot of issues.
01:59 Is Lulu Lemon the savior?
02:01 Well, it's a potential savior, but that's a stretch.
02:05 I still think Peloton is going to go bankrupt.
02:09 So I'm not buying this rip on it.
02:11 I'm telling you, if it can't rally today on this, this is just another nail in the coffin.
02:15 So it better rally today on this.
02:17 If it doesn't, you don't want any part of this.
02:19 Well, it is up 60 cents.
02:21 If you're just looking for a fade in it, you know, just like everyone, just forget about
02:25 the news.
02:26 It should come down and touch the top of yesterday's range at 479, 481.
02:32 Actually you're too high.
02:33 So we'll make that support for now.
02:36 Like I said, it's just disappointing when you get a pop like that at six bucks and then
02:41 you fall back.
02:42 But someone has an inkling here at five and a quarter right now.
02:45 They've been absorbing whatever offers have been coming at this at this area.
02:50 So look at a gap fill on that.
02:52 But six bucks.
02:53 I mean, even if you're looking at the daily here, early September, you had a gap down
02:58 at six bucks that almost fills the gap.
03:00 So I wouldn't get too bullish in this until we could get above six bucks.
Comments