Levi Strauss Heir Announces Campaign for San Francisco Mayor
  • 7 months ago
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Levi Strauss Heir Announces Campaign for San Francisco Mayor.
San Francisco philanthropist Daniel Lurie is officially trying to unseat Mayor London Breed in the November 2024 election, adding to the competition to lead the city as it struggles to confront public drug dealing, surging overdose deaths, a struggling downtown, high property crime and an ongoing housing crisis.

Lurie, an heir to the Levi Strauss fortune who founded the local anti-poverty organization Tipping Point Community, has been speaking to community leaders and business people for months about his planned mayoral bid. He filed fundraising paperwork on Thursday and on Tuesday he will formally declare his candidacy in a filing with the Department of Elections.

Lurie is Breed’s second high-profile challenger in the race, joining Supervisor Ahsha Safaí, who declared his mayoral campaign in May. Twenty-six lesser-known candidates have also declared their candidacy. While polls have shown Breed is unpopular among San Francisco residents, she remains a formidable challenger with widespread name recognition and powerful supporters.

Neither Lurie nor Safaí appear to have substantial policy disagreements with the mayor. Rather, both are arguing that they can better lead the city due to their vision and management skills.

In an interview with the Chronicle, Lurie expressed support for some ideas advocated by the mayor, including hiring more police officers in an effort to reduce drug dealing on the streets of the Tenderloin and SoMa.

Instead of framing himself as an ideological counterpoint to Breed, Lurie, 46, described himself as someone who could be more effective than the incumbent mayor because of his track record at Tipping Point and other community endeavors, as well as his status as someone who hasn’t worked in City Hall before.

“There is a hunger for change. There is a hunger for someone from outside this entrenched system to go in and hold people accountable,” Lurie told the Chronicle. “There is a sense of lawlessness and disorder in this city. … I do not believe that anyone so far in this race has the ability to stare down these very real problems, because they are part of this entrenched system. Full stop. Everything I have done has been about taking on the big challenges that San Franciscans care about.”

Lurie pointed to Tipping Point’s work to help fund the construction of a 145-unit housing complex for formerly homeless people at 833 Bryant St. The 2021 project, which was built using modular units premade in a factory, cost less than $400,000 per unit and was finished 41% faster and cheaper than comparable developments, according to data released last year.

Lurie was also chair of the host committee that brought Super Bowl 50 to Levi’s Stadium in Santa
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