00:00 (upbeat music)
00:02 - We walked into the store and they didn't have
00:07 what they said on the sign.
00:09 (upbeat music)
00:12 When she said, "Vaccine, these are so easy,
00:14 "we could make them."
00:15 She meant go home and make a bear in our craft room.
00:18 (upbeat music)
00:22 - There's a place where you can go
00:23 and you can make your own teddy bear.
00:25 - Welcome to Build-A-Bear.
00:26 - Have you ever been into a store
00:28 where you can make best friends?
00:29 - I was like, "This is gonna be big."
00:30 - If you build it, they will come.
00:32 - Are we ready?
00:33 - Everybody, wave your bears in the air.
00:36 (crowd cheering)
00:37 - We'll build a bear.
00:39 - Virtually shut down all the malls in the United States.
00:41 - Thousands of people across the country
00:43 stood in line for hours, all for stuffed animals.
00:46 - How hot is this toy right now?
00:48 - How many times have we been to Build-A-Bear?
00:51 - We have lost count.
00:52 - Yes.
00:53 (upbeat music)
00:54 - Banks wouldn't lend to us because we were female led
00:57 and weren't proven.
00:59 - The kids that I asked knew that
01:00 it was gonna be successful.
01:01 - Oh my God, this is magical.
01:03 - What brings us in today, guys?
01:07 - To Build-A-Bear.
01:08 - You've come to the right place.
01:10 - In a Build-A-Bear shop, you're able to do
01:14 whatever your heart wants to do.
01:16 - It's your creation.
01:17 You're building it and not somebody else.
01:19 - How did Build-A-Bear manage to survive all these years?
01:22 - We are in a recession.
01:24 - Scores of retailers went bankrupt.
01:26 - Fighters, for the last time, you can't go to Build-A-Bear.
01:29 - Build-A-Bear was never really just a toy store.
01:32 - It wasn't really about the bear.
01:33 We became part of family memories.
01:35 - When I got the bear back,
01:36 it was like getting my mom back again.
01:38 - Find the bear will always be with you forever.
01:41 - Build-A-Bear's a way of life for a lot of us.
01:43 - When Mike Tyson wants to keep his teddy bear,
01:45 he keeps his teddy bear.
01:46 - This is the story of Build-A-Bear Workshop.
01:49 - Hey, I'm out of popcorn.
01:52 You want anything?
01:53 - No thanks, I'm stuffed.
01:55 (laughing)
01:57 [BLANK_AUDIO]
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