00:00 [MUSIC]
00:05 Hi, I'm Vaughn, and I'm here at the Apple Store to tell you all about the new iPhone 15.
00:11 This year, there are four amazing new iPhones.
00:14 iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.
00:20 After you learn about the new iPhones, it will help you decide which is the right one for you.
00:24 iPhone 15 Pro and iPhone 15 Pro Max feature a first for iPhone.
00:28 They're made with aerospace-grade titanium.
00:31 And iPhone 15 and iPhone 15 Plus feature a durable aluminum design with color-infused glass.
00:37 I'm going to explain the differences between them.
00:40 iPhone 15 and iPhone 15 Plus come in five colors.
00:44 And iPhone 15 Pro and iPhone 15 Pro Max come in four colors.
00:49 All of these new iPhones have some incredible features.
00:53 iPhone 15 and iPhone 15 Plus come with a color-infused glass design, dynamic island, and amazing camera features,
01:01 like a 48-megapixel main camera with 2x telephoto and the next generation of portraits, all powered by the A16 Bionic chip.
01:08 They also feature all-day battery life, ceramic shield, water resistance, and a USB-C connector.
01:14 And iPhone 15 Pro and iPhone 15 Pro Max go even further with innovations like a titanium design, a customizable action button,
01:22 the new A17 Pro chip, our most advanced pro camera system yet with 7 Pro lenses, a 48-megapixel pro main camera,
01:29 a 3x telephoto camera on iPhone 15 Pro, a 5x telephoto camera on iPhone 15 Pro Max,
01:34 new video formats like 4K60 ProRes, and a USB-C connector with USB 3 speed.
01:40 When you're ready to discover more, you can always go online or to an Apple store where it's easy to buy and set up a new device.
01:46 I like these colors myself.
01:49 We've got a lot to cover. Let's head this way.
01:52 See you later.
01:55 Has that door always been there?
01:58 For the first time ever, iPhone 15 Pro and iPhone 15 Pro Max are made with aerospace-grade titanium.
02:06 Did you say titanium? What an incredible material. It's light, strong, and crucial for space exploration.
02:13 Mind if I…
02:15 Titanium makes these our lightest Pro models yet.
02:18 They've also been redesigned with consort edges, so it feels amazing in your hand.
02:22 Oh wow, that's light.
02:24 Oh, and check this out. The new action button.
02:28 It adds a whole new layer of customization just for the Pro models.
02:32 Don't worry, it can still silence your phone, but now you can assign it new functions or customize it to do almost anything you want,
02:39 like launch camera, turn on flashlight, or record a voice memo.
02:44 The design updates don't stop at Pro.
02:47 iPhone 15 and 15 Plus feature a durable, color-infused glass, a textured matte finish, and contoured edges.
02:55 iPhone 15 also features Dynamic Island, so you can easily see your alerts and activities like sports scores, flight info, and maps.
03:03 You can even control your music, all in one place.
03:06 Hi.
03:11 We made contact!
03:13 I can't believe it!
03:15 Wow, they sure love Dynamic Island.
03:17 So whether you're loving the color-infused glass of iPhone 15 or the stunning titanium of iPhone 15 Pro, you're getting an innovative design.
03:25 And with features like Dynamic Island and action button, they're even more intuitive and versatile.
03:31 These new iPhones are seriously powerful.
03:38 iPhone 15 and iPhone 15 Plus are powered by the A16 Bionic chip.
03:42 This means you get serious performance across all kinds of apps and features, plus all-day battery life.
03:47 That's enough battery to finish the season. Can't wait for the finale.
03:51 And this year, iPhone 15 Pro is powered by the game-changing A17 Pro chip.
03:56 A17 Pro is capable of pro-level graphics and ray tracing, so you'll enjoy more realistic and immersive experiences from advanced mobile games.
04:04 In other words, it looks amazing.
04:08 So true.
04:10 With the A16 Bionic, the new A17 Pro, and incredible graphics, these are the most powerful, efficient iPhones yet.
04:18 They aren't only going to massively improve the way you watch and play, they also enable exciting new camera features.
04:29 iPhone 15 and iPhone 15 Plus now have a 48-megapixel camera with an optical-quality 2X telephoto.
04:36 And with the ultra-wide camera, now you have three zoom levels.
04:39 This new camera system lets you take super-high-resolution photos, giving you impressive image quality.
04:45 Plus, photos have a practical file size that's great for storing and sharing, so it's perfect for your daily life.
04:51 You can turn a picture into a portrait, even if you didn't shoot it in portrait mode.
04:55 Just select your photo, tap edit, tap portrait, adjust the depth of field, and voila.
05:03 You can even change the focus to a new subject after you've taken the photo.
05:06 The new Pro camera system offers even more versatility, allowing you to shoot in additional focal lengths.
05:12 And iPhone 15 Pro Max has something completely new, a powerful 5X telephoto camera.
05:18 So you can shoot from ultra-wide to extremely tight.
05:23 All thanks to the longest focal length ever on an iPhone.
05:27 It's a bit like having seven professional lenses in your pocket.
05:31 Exactly.
05:33 And the front-facing camera features huge improvements to night mode and portrait photos.
05:39 Hold on, I've got to take advantage of a set like this.
05:43 Looking good.
05:49 The new camera systems on iPhone 15 and iPhone 15 Pro offer incredible photos, stunning portraits, and powerful zoom.
05:56 So if you're looking for the best iPhone cameras yet, there's never been a better time to upgrade.
06:01 And photography is just the beginning.
06:04 Every new iPhone can help you capture fantastic videos.
06:11 iPhone 15 and iPhone 15 Plus can shoot video with a 2X telephoto and come with great features like Action Mode and Cinematic Mode.
06:18 Hey!
06:19 iPhone 15 Pro and 15 Pro Max come with those features, plus professional-grade filmmaking tools that bring your projects to life.
06:26 Whether you're shooting a video of your kid's football game or a feature film.
06:30 Perfect timing, we're ready to roll.
06:33 All new iPhones have a USB-C connector, and the Pro models take USB-C to the next level, supporting USB 3 speed for up to 20 times faster transfers.
06:41 Now, you can shoot in ProRes 4K at 60 frames per second while recording directly to an external drive.
06:47 Quiet on the set!
06:49 Let's roll.
06:50 Rolling.
06:52 Action!
06:53 Cut!
06:58 Nice work.
07:00 iPhone 15 Pro supports Hollywood-standard Pro formats, massively improving the workflow between shooting and post-production.
07:08 By coloring, editing, and adding VFX to your footage.
07:12 Loving how this turned out. What other movies have you shot?
07:15 Do videos of my cat count?
07:17 Oh, Cinema Verite, very cool.
07:20 So if you're looking for the most powerful filmmaking iPhone ever, or the most cinematic videos of your cat, iPhone 15 Pro might be the one for you.
07:27 Alright, I'm in. Where can I upgrade?
07:29 You know, I've got just the place. Right this way.
07:33 Hey.
07:37 It's easy to upgrade or switch to iPhone.
07:40 You can trade in online right from your phone, with options for in-store pickup or fast, free delivery.
07:45 If you'd like to visit us at an Apple Store, you can trade in your current device, iPhone or otherwise, and can get credit toward a new iPhone.
07:52 We'll even help set it up and connect it to your carrier.
07:55 Plus, you can get extra peace of mind when you add AppleCare+.
08:01 So, that's the exciting news about iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.
08:09 With their stunning new designs, powerful performance, and incredible camera updates, they're sure to be an iPhone that's perfect for you.
08:15 Thanks for watching.
08:17 [closing music]
08:22 [silence]
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