00:00 Cars are notoriously a male-dominated hobby
00:02 and career field, but this woman car TikToker
00:05 has earned over 16.9 million followers
00:09 on the app for her work.
00:10 Here's how she broke through and rose to fame.
00:13 (upbeat music)
00:15 Alexandra Hershey, who goes by SupercarBlondie online,
00:20 has become one of the largest car content creators
00:23 on the internet.
00:24 Hershey was born and raised in Australia,
00:26 specifically Queensland.
00:28 The internet star graduated college
00:29 with a journalism degree, but wasn't always so involved
00:32 in the online space.
00:34 In 2008, Alexandra decided to take a leap of faith
00:37 and move to Dubai, where she first became involved
00:40 in creating media for car lovers.
00:42 In Dubai, Hershey landed a job as a newsreader
00:44 and presenter for a radio station called Dubai Eye 103.8.
00:48 It was at Dubai Eye that Hershey earned
00:50 the nickname RadioBlondie.
00:51 RadioBlondie became known for interviewing celebrities
00:54 about their love for cars.
00:55 The radio personality even got to interview
00:57 Jake Gyllenhaal about his hobby.
00:59 It wasn't long before Hershey amassed a decent fan base
01:02 and decided to leave her job with Dubai Eye in 2018
01:05 to create her own car content.
01:07 Hershey was always interested in cars,
01:09 but it used to be a hobby.
01:10 In 2015, she was posting cars in her free time
01:13 to about 300 followers on Instagram.
01:15 After pursuing her own career in content creation,
01:18 Alexandra now reaches millions of loyal followers.
01:22 It was with this massive audience
01:23 that SupercarBlondie was able to launch SB Media Group,
01:26 a quote, "full digital media network
01:28 "with a roster of talent, an automotive design studio,
01:31 "and a suite of channels and shows
01:34 "that live across YouTube, Instagram, Facebook,
01:36 "TikTok, Snapchat, and Twitter."
01:39 SB Media Group made Hershey's net worth soar
01:42 to an impressive 1.5 million,
01:44 but that's not what she's most proud of.
01:46 What's Trending got a chance to catch up
01:48 with SupercarBlondie at the 2023 Streaming Awards,
01:51 where the internet star and business owner
01:53 shared the pride she takes in opening up
01:55 the fascinating world of cars to so many people.
01:58 - You know what's been crazy?
01:59 To get the support of women in this industry.
02:02 People come up to me now, like women come up to me,
02:05 they're just going into university,
02:06 and they're like, "Oh my God,
02:08 "I would never have studied engineering without you.
02:10 "It's okay, it's really nice.
02:12 "I never expected to have that kind of impact."
02:14 And they're like, "Now I'm not afraid
02:15 "to be the only girl in the room.
02:18 "I study with a sea of men, I'm the only girl,
02:21 "but I'm not gonna be intimidated.
02:23 "We can do it together."
02:24 I'm like, "That is amazing."
02:25 - From a car enthusiast
02:26 to one of the most popular car media groups out there,
02:29 SupercarBlondie has proved that the car space can be,
02:31 and is, for everyone.
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