00:00 They asked us for an idea and we brought it to Raffaele.
00:04 Actually, at the beginning it wasn't for Carrella.
00:07 Who was it for?
00:08 It was for Gianni Morandi.
00:09 We had thought...
00:10 Really? I didn't know that.
00:11 Having done a study of who the audience was at that time,
00:14 they were men, housewives, women...
00:17 We had understood that their reference artist was Gianni Morandi.
00:23 Back then, it was very popular among men.
00:26 We asked him, and he said, "I like Carrella, I can do it."
00:31 "Go ahead, do it."
00:33 We worked on his idea, we wrote the program on his idea.
00:36 Then, a month after the beginning, he said,
00:39 "Guys, I've thought about it, I don't feel like it. It's too much, I can't do it."
00:44 And he gave up.
00:46 So, with Gianni, what could we do?
00:48 Gianni had the idea and said, "Raffaele, you study it,
00:53 we'll give you the copies, and you'll see that you'll do it well."
00:56 And it was true.
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