00:00 Ariane Phosphate is a promising phosphate mining company located in Quebec, Canada.
00:06 The company's Lacopole project is a response to the growing global demand for phosphate.
00:10 Historically, the global demand for phosphate increases by 2% to 3% each year,
00:15 with demand driven primarily by its use in agriculture. Demand will likely be considerably
00:20 higher when LFP batteries are taken into account, and the Lacopole project is a fully permitted,
00:25 shovel-ready project. Ariane's is a world-class mining site and is the single largest greenfield
00:30 deposit of phosphate. One major edge Ariane has is the deposit is igneous, which allows it to
00:35 produce a concentrate higher than 90% of the world's phosphate, which is housed in sedimentary
00:40 rock. This allows Ariane to produce a high purity and low containment phosphate concentrate ideal
00:45 for use in batteries and fertilizer. Ariane Phosphate recently announced a significant
00:49 addition to its advisory team, reinforcing its already impressive executive lineup.
00:54 Mark Ettinger, a seasoned professional with 15 years of experience at Nutrien Limited,
00:59 and its predecessor, Potash Corporation of Saskatchewan, will be joining the company
01:03 as an advisor. As the former director of phosphate commercial and product management teams at Nutrien,
01:07 Ettinger possesses a wealth of knowledge in global marketing of phosphate product lines,
01:12 granting him a deep understanding of market participants, economics, and the industry
01:16 landscape. Ettinger's arrival is a major boost for Ariane. Having held a senior position in
01:21 Nutrien's phosphate division as director of commercial and product management, he not only
01:25 possesses extensive connections within the industry, but also possesses extensive expertise
01:29 in high purity liquids that are essential for LFP batteries. This strategic addition to Ariane's
01:35 team signals a significant accomplishment for the company. "Over the years, I have watched Ariane
01:39 advance its Lacopole deposit from a grassroots exploration asset to what it is today, one of
01:44 the most significant phosphate deposits in the world," said Ettinger. Aside from its size and
01:49 geopolitically safe jurisdiction, Ariane will produce a very high purity, low containment
01:54 phosphate that will be required to meet the world's growing demand. Further, as Ariane has
01:58 already demonstrated, their phosphate is ideal for the materials required for the LFP battery,
02:03 a market that will significantly increase the importance of the Ariane deposit.
02:07 "I am very excited to be part of this project and use my knowledge and contacts to see it come to
02:11 fruition." The inclusion of Mark Ettinger and other experienced advisors should provide considerable
02:16 reassurance to investors. While investors may not possess in-depth knowledge of phosphate-related
02:20 nuances such as geology, metallurgy, and product use, the expertise of Ettinger and his colleagues
02:25 instills confidence in the project. The fact that professionals of that caliber want to collaborate
02:30 with Ariane also speaks to the company's potential. "I worked closely with Mark for many years at
02:34 Nutrien and look forward to repeating our success at Ariane," said Raf Sully, former CEO of Nutrien's
02:39 Phosphate and Nitrogen Divisions and member of the Ariane Board of Directors, who joined Ariane
02:44 earlier this year. Aside from their significant phosphate fertilizer operations, Nutrien also
02:49 produces purified phosphoric acid, the material required for industrial applications, as well as
02:54 the LFP battery. "Mark and I both know firsthand the opportunities for high purity market and
02:59 believe that Ariane could be the major player in this market. We look forward to advancing it."
03:03 Ariane Phosphate seems well-poised to become a strong supplier of phosphate to multiple industries
03:08 in the region that otherwise have to look to foreign countries for phosphate supply.
03:12 And when it comes to investing in a phosphate supplier, Ariane's 12-year history,
03:16 strong leadership and quality mean it stands strong amongst the limited companies in the sector.
