00:00 The soccer world was rocked when global superstar Leo Messi
00:03 turned down a massive payday to play in Saudi Arabia.
00:06 Instead, he shocked everyone by signing with Inter Miami C
00:09 in Major League Soccer.
00:10 Major League Soccer.
00:12 The surprise move sparked endless questions.
00:15 Why?
00:17 Why would Messi turn down over a billion dollars?
00:21 How could this impact malls and soccer in America?
00:24 And who else could cash in big thanks to Messi's arrival?
00:27 Today, we'll break down
00:29 how Messi's mega deal is making so much money
00:32 for so many different people.
00:33 From meals owners to global brands to Messi himself.
00:37 You won't believe the jaw.
00:39 Drop in numbers and opportunities
00:40 this single transfer has created.
00:43 So, get ready for the inside scoop
00:45 on how Leo Messi is making everyone money in miles.
00:48 Messi's decision to sign with Inter Miami C
00:52 sent shockwaves throughout the soccer world.
00:54 After receiving a staggering contract offer
00:56 worth over $1 billion to play in Saudi Arabia,
01:00 Messi instead opted for a move to the upstart Mel's Club.
01:04 Just why did Messi turn down?
01:06 What would have been the biggest payday in sports history?
01:09 Well, his Inter Miami deal still allowed him
01:11 to haul in some massive direct cash.
01:13 Messi's contract will pay him
01:15 at minimum $50 million per year,
01:17 making him the highest paid player in Mel's history.
01:19 And that's just on field earnings.
01:24 Messi negotiated an equity stake in Inter Miami itself,
01:28 along with cuts of merchandise sales,
01:31 luxury suite revenue, and more.
01:33 He could easily double his annual take home pay
01:35 with a global icon like Messi leading the attack.
01:38 And, argh!
01:40 Inter Miami became an overnight commercial juggernaut.
01:43 Their ticket sales attendance
01:45 and premium seat prices absolutely skyrocketed.
01:49 Home games started selling out within minutes.
01:52 Times wanted to catch a glimpse
01:53 of Messi's legendary skills in person.
01:55 Visiting teams also saw spikes in ticket sales
01:58 when Messi came to town.
01:59 Retail sales went into overdrive.
02:02 Messi Inter Miami jerseys flew off shelves
02:05 as both diehard and casual fans
02:06 rushed to own a piece of history.
02:08 Added as Messi's longtime sponsor
02:11 moved serious merchandise volume,
02:13 Mel's as a whole enjoyed financial benefits.
02:16 Television ratings on Espen Fox soccer
02:19 jumped nearly 20 league.
02:20 Wide.
02:21 Apple TV saw record growth for their Me's streaming package
02:25 in both the US and abroad.
02:28 The promise of seeing Messi in action
02:30 caused viewership and subscriptions to soar.
02:33 Advertisers had to pay up for commercial slots.
02:36 This resulted in booming broadcast rights deals.
02:39 And the revenue floodgates aren't close to finished.
02:42 Messi provides limitless branding
02:44 and sponsorship opportunities for global companies.
02:47 Pepsi aided us,
02:48 and other partners can ride the Messi hype train.
02:50 And I'll ride the Messi hype train.
02:53 Inter Miami will also monetize
02:55 through stadium naming rights,
02:57 kit sponsorships,
02:58 luxury suites, and more.
03:00 Commercial assets the team previously struggled to sell
03:05 became hot commodities.
03:06 While the short-term monetary windfall is clear,
03:09 Messi's presence offers even greater long-term potential.
03:12 He accelerates soccer's growth in America
03:14 and lifts Mils' global profile.
03:17 This could attract more elite stars in their prime years
03:19 to make big money moves stateside.
03:21 Seeing Messi in Mel's shows other players,
03:24 they can earn mega salaries
03:25 without playing in China or the Middle East.
03:28 Dovecourt, Mils' stars.
03:30 Messi's blockbuster deal resets the pay scale.
03:33 If Messi makes $50 more per year,
03:36 what should other top-tier talents make?
03:38 Salary numbers will surge.
03:40 Messi also secured equity stakes
03:42 in Mils' future media rights deals
03:45 and expansion franchises.
03:47 As soccer explodes here,
03:49 Messi will expand his fortune.
03:51 He essentially copied David Beckham's playbook.
03:54 Beck's moved to LaGalaxie in 2007 for similar terms.
03:59 His equity stake helped launch into Miami
04:01 as an expansion club.
04:02 Oh, Messi will be an Emils ambassador for years to come.
04:07 He'll spearhead growth even after retiring as a player,
04:11 just like Beckham kept boosting the league
04:13 long after his La days ended.
04:16 All of this points to a seismic shift in American soccer
04:19 thanks to Leo Messi's shock and transfer to inter-Miami.
04:22 Season ticket wait lists,
04:24 merchandise sales, TV ratings,
04:27 player salaries, and more will explode.
04:30 Messi chose legacy over maximum dollars,
04:33 but in making miles a true global league,
04:35 he'll still make ungodly sums of money,
04:38 along with Mel's owners, brands,
04:40 broadcasters, and fellow players.
04:43 Leo Messi is truly making everyone money in malls.
04:46 His mega deal with inter-Miami created a financial windfall
04:49 that will reshape soccer's future in North America
04:52 and beyond.
04:53 [BLANK_AUDIO]
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