00:00 So what is the deal with The Elf on the Shelf?
00:03 The Elf on the Shelf is actually a 2004 children's picture book.
00:07 Carol Ebersold and her daughter wrote it over a cup of tea.
00:10 Her daughter said they should write a children's book about an elf sent from Santa to watch
00:13 over children during Christmas time.
00:15 Elf is hired by Santa to hide in people's homes and watch over them during the day.
00:19 At night, the elf reports back to Santa in the North Pole.
00:23 Children aren't supposed to touch the elf or it will lose its magic.
00:26 Carol's other daughter, Krista, helped with the sales and marketing after the book was
00:29 published.
00:30 The book won many awards and made its first appearance at the Macy's Thanksgiving Day
00:33 Parade.
00:34 The Elf on the Shelf has now become quite a popular Christmas trend.
00:38 Many people online have posted pictures of their own elves and videos about their elf
00:41 doing creepy things.
00:43 So how much do you love this tradition and where do you keep your elf?
00:45 Let us know in the comments below, like and subscribe for more of What's Trending.
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