00:00 It's the start of a new era. We are going to launch this car in five years from now
00:05 and to present it here in Pebble Beach is the anticipation of what is going to happen.
00:10 So we have to prepare the crowd, the customers and the fans
00:15 also to what extent Lamborghini is going to change in the years to come.
00:21 We have to put the things in a row.
00:24 The first challenge is to accomplish the first phase of the Direzione Cortauri.
00:29 So we started this year with the launch of the Rivalto.
00:32 Next year we have to continue with the Urus as a plug-in hybrid
00:36 and then with the follow of the Huracan.
00:38 And then we have to move towards the second phase
00:42 and if this is successful then we will be also ready for the year 2028
00:48 for the Lanzador in the market.
00:50 It's a 2+2 GT car, a two-door car with more ground clearance,
00:55 with a higher seating position.
00:57 So it's what was missing in the line-up, but it's also the best out of two worlds.
01:02 Not because the GT car is looking stunning,
01:05 but because the elevator car is really something which is a perfect blend.
01:10 It's the second phase of the Cortauri strategy
01:14 because the first phase is the hybridisation phase of all the line-up
01:18 and then the second phase is starting exactly with the Lanzador
01:22 and this will be then the first full electric car of the Lamborghini line-up.
01:27 Lanzador is in the best Lamborghini tradition, the name of a fighting bull.
01:32 It fought in the arena of Madrid in 1993
01:36 and it was named the best of the show
01:40 because the United States is our most important market,
01:44 Pebble Beach is the most important event in the US
01:48 and the quay inside Pebble Beach is the place where we show new cars.
01:53 So this is the place to be.
01:55 Yes, because we wanted to anticipate what is going to happen
01:59 with the company in the years to come
02:01 and you always have to give the people the time to adjust
02:06 and to believe in what we are going to do
02:08 and it's on us to prove that this is going to be a dream car
02:12 with design and performance like a Lamborghini deserves.
02:17 The design is one of the highlights always because this is what you see.
02:22 In my opinion it's a body style, it's a complete new approach
02:27 with a higher ground clearance, a 2+2
02:30 and on top of that it will be a real Lamborghini
02:33 with at least 1 MW of power output.
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