Ali Rouzati from Rouzati Rugs walks us through how he deep cleans a 1940s Sheikh Mashayekhi Tabriz rug. He hoses the rug down and applies shampoo. Then he uses a scrubber to agitate the fibers and an extractor to remove moisture and stains. He's able to deep clean the rug because it was made with vegetable dye, which does not run like chrome dye.

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