Coca-Cola Introduces , New Coke Zero Flavor.
The sugar-free diet soda is one of
the most popular on the market.
Officials from Coca-Cola stated
that the new flavor will “deliver an
even more iconic Coke taste.”.
This is a strategy where Coke is trying to stay ahead of
the market, Doug Bowman, Emory University’s Goizueta Business School, via 'The New York Times'.
This isn't the first time the soda giant has
made a major change to one of its iconic drinks.
In 1985, Coca-Cola discontinued
its original flavor and introduced "New Coke.".
The flavor was a disaster for the company,
prompting its competitor, Pepsi, to say that
"New Coke" is "a tremendous opportunity for us.".
Coca-Cola discontinued the new flavor, reinstating the original and marketing it as "Coca-Cola Classic.".
Coke Zero drinkers expressed their
doubts about the announcement
on social media, threatening
to swap to rival diet drinks