According to Business Insider, as many Americans struggle to make ends meet during the pandemic, fast-food giants are gearing up for a battle over budget shoppers in early 2021. Burger King is launching a new dollar menu called: $1 Your Way. Ellie Doty, Burger King North America's chief marketing officer, explained "The dollar menu is back...And, a lot of our guests and guests across QSR generally have really, really missed it." The menu will include four items: a Bacon Cheeseburger, Chicken Jr. sandwich, french-fries, and soda. Burger King's dollar menu will be available in late December.
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