Coca-Cola launched a global media and creative review of its accounts. Coca-Cola, the multinational beverage corporation, saw a decrease in revenue by 9 percent in the third quarter of 2020 and then spent nearly $4 billion on media globally. The CEO of Coca-Cola, James Quincey, stated that these procedures would allow the company to remain customer-centric and focus on those brands, helping them scale up their profits for the long-term.
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