Madhu Mantena | Use of Digital Marketing in Film Promotions

According to Indian film producer Madhu Mantena, digital marketing has proven over and over again to be the most effective tool for targeting the right demographics, build and maintain a good relationship and getting them glued to your films or music. From posting a teaser on Instagram to live streaming the trailer launches to a glimpse of the behind-the-scenes to social media contests to paid ads on youtube, the usage is countless.

Madhu Mantena, a successful film producer, and media entrepreneur walks you through the importance of digital marketing in the film industry.

https://www.crunchbase.com/person/madhu-mantena