Amazon Says ‘Borat 2’ Drew, ‘Tens of Millions’ of Viewers, Over Opening Weekend. Amazon Studios revealed the news about its film, ‘Borat Subsequent Moviefilm,’ on Tuesday. The company also said that within the first few hours of the ‘Borat 2’ watch party, more than one million fans tuned in for a live Q&A. . Although more specific numbers weren't provided, Amazon Studios chief Jennifer Salke called the movie’s debut a “tremendous launch.” . With the tremendous launch of this global, tentpole movie, it’s clear our customers around the world want content that is both relevant and entertaining, Jennifer Salke, via statement. TV analytics provider Samba TV estimates that 1.6 million households streamed the movie over its opening weekend on smart TVs. . If accurate, that tops Disney Plus’ ‘Mulan’ premiere, which registered an estimated 1.12 million household streams. . Samba TV estimates that 48 percent of those households watched the movie on October 23, a Friday night. In addition, they estimate that 45,000 households streamed the movie on October 22, as Amazon decided to release the movie a day earlier than planned
Be the first to comment