Alicia Keys and cosmetic brand E.L.F. are pairing up to offer a new beauty line. The award-winning singer-songwriter is teaming up with the cosmetics company for a new skin-care line. According to Allure, the new venture will be a full-blown "lifestyle beauty brand". Kory Marchisotto, E.L.F.'s chief marketing officer says Keys is iconic and inspirational. The brand will offer dermatologist-developed cruelty-free products. The new line is expected to launch sometime in 2021.
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